Advertising Innovation! Branded Advertising, Personalization and Hypertargeting, From Video Ads to Social Networks
Advertising is finally discovering and finding its way into the next generation of technology media and entertainment industries. Broadband, mobile, IPTV, cable and interactive TV and of course in games, ads and branded information are being delivered in many forms. The technologies behind ad-insertion, ad serving, on-demand technologies and a full host of back-end management technologies are enabling greater creativity and enhanced options in the relationship between technology and advertising. In this session, we will open an ongoing conversation of how technologies are evolving, where they are heading and how the advertising and branding industries will gain further technology traction.
Sharon Peyer, Co-founder and VP of Business Development, HitBliss
Behnam Karbassi, Founder / President / CEO, No Mimes Media
Ben Duhl, Vice President, The IdeaLists
Marc Gordonson, Director of Sales, Social Reactor
Will Campbell, CEO and Founder, Quantasy
Rachel Romero, Director of Audience Development, Machinima, Inc.
Adam Weinroth, Chief Marketing Officer, OneSpot
Marc Karzen, CEO, Relish, Moderator