Silicon Beach Fest - Summer 2013 6/21/13

Social Media Tracking + Tactics for Entertainment

Silicon Beach Fest – Summer 2013 6/21/13



Big Data is a big deal, especially for entertainment companies. Studios, agencies, and data services companies are analyzing data to understand users viewing habits for watching movies, TV, and online video, and develop algorithms and predictive formula. Experts will discuss what data to analyze, where to get it, how to make sense of it, and communicate findings with impact to increase fan loyalty, time spent, and more.

Sheila Marmon, Mirror Digital, Founder and CEO (Moderator)
Jerry Jao, Retention Science, CEO and Founder
Marc Karzen, RelishMIX, CEO
Dylan Conroy, The Channel Factory, VP of Sales
Field Garthwaite, IRIS.TV, CEO