DEADLINE - NOAH Opening Weekend Tracking

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DEADLINE – NOAH Opening Weekend Tracking

MV5BMjAzMzg0MDA3OF5BMl5BanBnXkFtZTgwNTMzOTYwMTE@._V1_SY317_CR0,0,214,317_AL_BOX OFFICE: ‘Noah’ Rises, ‘God’s Not Dead’ Surprises As Schwarzenegger Brought To Knees; ‘Budapest Hotel’ Checks In Again; ‘300′ Passes $100M

By  | Sunday March 30, 2014 @ 7:46am PDTTags: DivergentGod’s Not DeadNoahSabotageThe Grand Budapest Hotel

Social engagement on Noah across the big three — Facebook, Twitter and YouTube — and Noah is the top film across the entire Social Media Universe. According to RelishMix, two big things happening: “Emma Watson is at the helm driving fans to opening weekend, while YouTube fan generated posts are sailing past official Paramount video trailers which is a good sign for the film,” according to the company.

 

http://www.deadline.com/2014/03/box-office-noah-rises-up-gods-not-dead-alive-and-well-as-schwarzenegger-falls-in-faith-based-weekend-budapest-hotel-checks-in-again-with-strong-per-screen-300-could-pass-100m/

 

 

AOL – Jimmy Fallon off to fast start on ‘Tonight’

bacon“Fallon has been able to change the equation,” he said. He’s made his mark despite a more crowded competitive landscape, with O’Brien, Jon Stewart, Stephen Colbert, Chelsea Handler and Arsenio Hall also mining late-night laughs.

During his first month, Fallon generated more than 120 million hits in social media, including Twitter and Facebook posts, and, most prominently, YouTube video views, the research firm RelishMIX said. That’s more than double Kimmel, who has 57 million hits. Letterman has 2.3 million hits.

“That lopsidedness is a huge wake-up call to writers, producers of late-night, network marketing departments and other series in all genres that they must ‘feed the beast’ or die,” said Marc Karzen, RelishMIX spokesman.

Aggressive online exposure was a key part of NBC’s launch strategy, which included timing Fallon’s takeover to coincide with heavy viewer interest in the Winter Olympics, Harbert said. The next step is to find ways to make more money off all that online interest, he said.

http://www.aol.com/article/2014/03/24/jimmy-fallon-off-to-fast-start-on-tonight/20855167/?a_dgi=aolshare_twitter

MEDIABISTRO: Fallon’s First Month: 120M+ Social Media Impressions

By Richard Horgan on March 24, 2014 12:00 PM

RelishMIXLogoForget Nielsen. The company that matters when it comes to The Tonight Show Starring Jimmy Fallon is the one called RelishMIX.

Per a report by AP television writer David Bauder, Fallon is not just topping the other Jimmy in traditional metrics, but also in the all-important social media counted sphere:

During his first month, Fallon generated more than 120 million YouTube views, Twitter mentions and Facebook posts, the research firm RelishMIX said. That’s more than double Kimmel, who had 57 million in the same social media metric. Letterman had 2.3 million.

 

http://www.mediabistro.com/fishbowlny/tag/relishmix

DEADLINE: Study: Viewers Love Their TV Stars On Twitter Too

By  and  | Monday March 24, 2014 @ 5:00am

http://www.deadline.com/2014/03/tv-viewers-love-stars-on-twitter-too-study-says/

Turns out people love their stars on Twitter almost as much as they love their stars on TV, according to a new study by companies with an intense interest in the results.

Just as importantly for the TV business, fans also like the brands that back the shows they tweet about, according to the study by Twitter, Fox and industry-backed group the Advertiser Research Foundation.

More generally, the TV-related tweets most likely to motivate a viewer to watch will come from an actor on the show or other cast member (40%). That’s well ahead even of tweets from the user’s friends and family (26%), the social-media source that conventional wisdom suggests would be most influential. Perhaps less surprising is the finding that tweets from a show’s official Twitter account motivate barely more than one in six users (just 18%).

More than 90% of those who see show-related tweets have at some point taken immediate action to watch, search for, or share content, the study says. The majority of those exposed to TV-related tweets immediately take action around the show, are highly likely to watch a show they’ve never watched before, or to resume watching a show that they’d previously stopped watching.

That finding would significantly bump up the importance of Twitter as a way to market and build audience for TV shows, presuming that the program’s stars are engaged in that effort. A few shows have been particularly effective in this regard, such as ABC’s Scandal, whose cast members routinely live tweet and respond to fans through Twitter as each week’s show plays.

That said, Nick Reed, a strategist at social-media analysts RelishMIX, said focusing too much on one of the big platforms such as Twitter would be a mistake, given that TV is a visual medium that should leverage its strengths on YouTube with outtakes and other video material while building a substantial Facebook presence as well.

“Not leveraging the strengths of Facebook, YouTube and Twitter and just focusing on one of them is like cooking without salt,” said Reed. “Not very smart.”

AP: JIMMY FALLON OFF TO FAST START ON ‘TONIGHT’

During his first month, Fallon generated more than 120 million YouTube views, Twitter mentions and Facebook posts, the research firm RelishMIX said. That’s more than double Kimmel, who had 57 million in the same social media metric. Letterman had 2.3 million.

“That lopsidedness is a huge wake-up call to writers, producers of late-night, network marketing departments and other series in all genres that they must `feed the beast’ or die,” said Marc Karzen, RelishMIX spokesman.

Associated Press Story: http://bigstory.ap.org/article/jimmy-fallon-fast-start-tonight

NEED FOR SPEED – Movie Tracking – 3/15/14

UPDATED, Saturday, 7:43 AM: Mr. Peabody and Sherman (Fox/DreamWorks) is expected to make $21.3M this weekend to take the No. 1 spot as pre-Easter audiences are getting an influx of kids into the marketplace — holiday vacations are staggered across the U.S. so about 19% of the nation’s children are out of school this weekend. (Dropping this in at 8:53 AM — Fox is predicting a higher gross — $22M). Disney’s Need for Speed (DreamWorks) is proving that gamers are hermits and aren’t bringing friends (do they have any that aren’t digitally created in chat boxes?) as this Fast and Furious-lite (it’s a soft PG-13) started off well in late nights and then hit then slowed.

According to RelishMIX, which tracks engagement in social media, YouTube subscribers and views counts, Facebook growth and Twitter activity for the picture were all stalled going into this weekend, but this morning social activity was up — esp. on YouTube.

http://www.deadline.com/2014/03/box-office-mr-peabody-need-for-speed-in-second-gear-tyler-perrys-moms-club-worst-opener-budapest-hotel-exceptional-again/

 

Late Night Battlefield – New York Post

http://nypost.com/2014/03/12/fallon-tops-kimmel-in-battle-for-viral-video/

In the late-night war, ratings are no longer the only battlefield.

For the social media-savvy Jimmys — Kimmel and Fallon, that is — the fight for YouTube viewers may prove even fiercer than for TV watchers. And it’s a fight that, last week, Fallon won by a landslide.

From March 3 to 10, “The Tonight Show Starring Jimmy Fallon” garnered 27.5 million video views on YouTube, while “Jimmy Kimmel Live” earned 7.6 million views, according to data from social analytics firm RelishMIX provided to deadline.com.

That is despite the fact that Kimmel has more YouTube subscribers — nearly 4 million to Fallon’s 2.7 million. But in that measure, the NBC host is gaining ground as well. Last week, “The Tonight Show” added 192,000 subscribers while “JKL” added just 53,000, according to RelishMIX.

nypost