MALEFICENT Report - BOX OFFICE PREVIEW: Disney’s ‘Maleficent’ Opens To Magnificent $4.2M Late Nights

Social Media Tracking + Tactics for Entertainment

MALEFICENT Report – BOX OFFICE PREVIEW: Disney’s ‘Maleficent’ Opens To Magnificent $4.2M Late Nights

hr_Maleficent_42__140530161503-275x401Enough about Seth, what about Angie who is the most watchable character in the movie. Anecdotally, Maleficent is No. 5 behind The Amazing Spider-Man 2GodzillaNeighbors and X-Men: Days of Future Past in terms of social media activity over the past 30 days, according to RelishMix which tracks social engagement of the Big Three (Facebook, YouTube and Twitter).

“Fans are engaged with Maleficent YouTube trailers up to an earned/owned ratio of 11 to 1, showing growing intent especially for a family movie,” says RelishMix CEO Marc Karzen. On Facebook and Twitter, Angelina Jolie’s fans are looking for Brad Pitt being socked on the red carpet by the idiot, attention-seeking Ukranian.

Box Office: ‘X-Men’ Nabs Stellar $8.1M In Late-Night Thursday Opening For Expected $100M+ Weekend

canvas__140523145329-575x251Meanwhile, X-Men also has built huge momentum across the social media universe over the past 30 days. Star Hugh Jackman (who portrays the ever-popular Wolverine) is the social superhero with 15M Facebook fans and 4M Twitter followers who are apparently engaging heavily with movie still posts and talk show mentions. Both Ian McKellen’s 1M Twitter and Patrick Stewart’s 1.2M FB fans are also engaged, while Jennifer Lawrence and Halle Berry’s domestic and international superfans channels are also spreading the word. Yes, it is a star-packed franchise which cannot be overlooked. Others in the film include James McAvoy, Michael Fassbender, Ellen Page, Peter Dinklage, Anna Paquin, and Chinese (and a favorite in that country) actress Fan Bingbing.

x-men London

Superfans and movie channels continue to post X-Men YouTube clips, according to RelishMix CEO Marc Karzen, “at super-human rates and logs an earned/owned ratio of 15 to 1 which shows us high intent (for ticket buyers) to line up this weekend.”




BOX OFFICE UPDATE: ‘Godzilla’ Stomps Into Theaters Tonight

godzillaChecking in on social media, Godzilla stands at No. 3 across the social media universe in May with combined YouTube, Facebook and Twitter activity behind The Amazing Spider-Man 2 and X-Men, according to RelishMix, which tracks social engagement of the Big Three. “Star Bryan Cranston’s 1.6M FB and 1.3M Twitter followers, while not monstrous, is promoting the film heavily as is Elisabeth Olsen,” says CEO Marc Karzen, who added that fans are posting Godzilla YouTube trailers as well as reviews and spoof clips at a earned:owned ratio of 9 to 1 with a lighter footprint of international clips. In other words, the fanboys have arrived.

BOX OFFICE: ‘Neighbors’ A Raucous No. 1 For Around $49M As ‘Amazing Spider-Man 2′ Drops 61%


Neighbors-Banner__140510042157-275x195The writers making their mother’s proud this weekend are Andrew Cohen and Brendan O’Brien. Well done, too, to Universal’s production and marketing team — simply … the … best.  

In terms of social media, the metric that says it all is the comedies’ YouTube cume views, which are approaching 25M. According to RelishMix CEO Marc Karzen, “When fans post your marketing materials 8 to 1, you have a good engaged audience, but when you see 12 to 1 like we’re seeing on Neighbors, you know that Universal cracked the code with fans on this movie.” Is Neighbors, this generation’s Animal House?



‘Amazing Spider-Man 2′ Opens With Late Night $8.7M On Track to $85M to $90M

The_Amazing_Spider-Man_2_film_poster_001__140502050529-275x407Meanwhile, it comes as no surprise that The Amazing Spiderman 2 is dominating the movie social media universe by far for 2014, with over 120 million YouTube views and climbing. The previous leader wasCaptain America: The Winter Soldier.

According to RelishMix, which tracks social engagement across YouTube, Facebook and Twitter, “the studio also wisely chose to allow trailers from the previous installment to live, delivering significant spill-over impressions with the earned-to-owned video ratio exceptionally high at 17 to 1.” RelishMix CEO Marc Karzen, also notes that Jamie Foxx’s official Facebook (with 8.3M followers) is the leading all Spider-Man cast, spiking after the opening in Berlin, while Emma Stone and Andrew Garfield are non-social. Their fans, however, are fighting hard on their behalf on FB, with the official AMS page adding over 50K new fans a day to bring its tally last night to over 9.5M likes.