The New Hollywood House Party!
At the first commercial break of the first airing of the first episode of his new TV show, Scorpion actor Robert Patrick was bent over, scowling at his smartphone, grumbling with some exasperation, “I can’t keep up! I have all this stuff and I can’t keep up.”
Indeed, Patrick was surrounded by plenty of stuff, including a batch of tablets and a couple of’ laptops, as well as plenty of his Scorpion colleagues at the Microsoft Lounge in Venice. And there was plenty of stuff going on.
“The momentum from a live tweet has a crazy social domino effect and the buzz builds,” says Marc Karzen, CEO of RelishMix, the social-media consulting firm advising Scorpion. “The conversation in the room from live tweets take on a bigger dimension with writers posting lines and actors challenging fans.”
That said, it’s still difficult to make an absolute connection between more audience engagement through social media and higher ratings. But Karzen and others says the live tweet sessions clearly are helping shows, especially when actors start posting not just text but also images and even behind-the-scenes videos.
“Actors posts can be so much more playful and engaging than the network’s tone and that’s ok. That’s a big part of how Live Tweets are changing,” Karzen said. “Fans go wild when they feel that an actor is not only watching with them, but dropping stories from behind the scenes. When your fave actor re-tweets or favorites your post, OMG, you’re now a part of the show.”
Let’s trend #TeamScorpion! GO!
Reckless Live Tweets All Season
Each Sunday night this summer,Sander/Moses Productions gathered its team from Reckless, which was set and shot last spring in South Carolina, for a live-tweeting session in a conference room on the CBS Radford lot in Studio City.
By mid-season in August, the conference room was stuffed with people noshing on chips and Chex mix and swilling soft drinks, alternately creepily quiet as everyone focused on their screens big and small or filled with applause or laughter at specific plot points and the show’s end.
Did those Sunday sessions make a difference for Reckless ratings? Of the 13 new summer shows, it was the only one to see its ratings rise each week from its debut, says showrunner Ian Sander. The only hiccup came when a rain-delayed major golf tournament pre-empted the show one weekend, much to the noisy frustration of some of the show’s followers.
— Melissa Jo Peltier (@MelissaJPeltier) September 8, 2014