‘Hobbit’, ‘Annie’, ‘Museum’ Lose Loot On Soft Sunday – B.O. Actuals

Social Media Tracking + Tactics for Entertainment

‘Hobbit’, ‘Annie’, ‘Museum’ Lose Loot On Soft Sunday – B.O. Actuals

The Annie reboot, which cost a reported $65M, was further bolstered by two Golden Globe noms for actress Quvenzhane Wallis (actress, musical or comedy) and for Sia’s song “Opportunity” in the film. Also moving the marketing meter for Annie is its soundtrack which features singer/songwriter Sia and producer Greg Kurstin who gave the musical’s classic songs “Tomorrow” and “You’re Never Fully Dressed Without a Smile” a modern makeover. Annie boasts 18M YouTube views, on par withLes Miserables two years ago. The film’s social media universe per RelishMIX is 60.5M across YouTube, Facebook and Twitter vs. Night at the Museum: Secret of the Tomb‘s 52.2M. RelishMIX shows that Annie videos are reposting strongly. Annie squashed its negative critic reviews with an A- Cinemascore, meaning — audiences love it.


‘Exodus’ Vies For The Masses; Will Faith-Based Auds Show Up?

Social media tracker RelishMIX sees Exodus as having a modest, but growing, 46.2 SMU (social media universe including YouTube views, Facebook likes and views, and Twitter followers and tags combined), which includes 24.4M YouTube views. Exodusstar Bale’s 23 Facebook and Twitter fan pages have been driving the film’s engagement during the past month. By comparison, Noah opened with a SMU of 60.4M and 20.4M YouTube views, heavily driven by Emma Watson. Son Of Godfound an audience with much softer social strategy with a SMU of 7.1M and only 3.6M views.


Allison Williams Joins Facebook As #PeterPanLive Flies On Social Media

ppliveGirls star Allison Williams finally has joined Facebook, just days ahead of Thursday night’s live broadcast of the Peter Pan musical on NBC. Her accession to the biggest social media platform out there is further boosting a burgeoning online presence for the updated show featuring Williams as Pan and Christopher Walken as Captain Hook.

The revamped show — which has its concerned detractors, including Deadline’s Broadway critic Jeremy Gerard — has seen #PeterPanLive hashtags spiking on social media in the past three days, to more than 4,000 today, since a ‘Making of’ special about the show ran, said Marc Karzen, CEO of RelishMix, a consulting firm that tracks film and TV properties on Twitter, Facebook and YouTube.

The PeterPanMusical Page on Facebook launched four weeks ago and is at 517,000 likes. That might not seem like a big number for a show filled with big (production) numbers, Karzen said. But for a broadcast TV show, especially a one-off like this special live broadcast, that’s terrific.

Meanwhile, Williams launched her own official page on Facebook just last Thursday, and has 6,000 followers and counting, not bad in such a short time, Karzen said.

That said, it’s more than a bit surprising that it took this long for Williams to join the social-media parade that seems nearly de rigeur particularly for young performers hoping to build a durable audience. Williams has had a key role onHBO’s Girls since its 2012 launch and also has appeared in shows such as The Mindy Project, The League and the royal biopic series Will & Kate: Before Happily Ever After.

Meanwhile, she got a little shout-out from her dear old dad, Brian Williams, when he appeared Tuesday night on The Tonight Show Starring Jimmy Fallon to celebrate 10 years as the NBC Nightly News anchor. As Deadline posted this morning, Williams and Fallon did a slow-jam comical/musical interlude reading the news on immigration policy.

But the elder Williams (“Peter Pan Senior,” as Fallon gigs him) also slipped in a proud mention of his own Girl Who Never Grew Up. Here’s the tweet NBC posted of that part of their performance:

NBC also posted a little soft-shoe video of Walken prepping for his duel/duet with Pan.


And for fans who can’t get enough of the behind-the-scenes stuff, NBC collaborated with Maker Studios‘ online star Alex G (she has 1.3 million YouTube followers) and DJ Tay James (he has 695,000 Twitter followers) to create a very entertaining music video.

The video mashes up a high-energy take on music from the show with cast members and just plain folks dancing along. It’s quite charming, and has been seen by nearly 295,000 people in its first day online. Here’s the video:

FULL STORY: http://deadline.com/2014/12/allison-williams-facebook-peter-pan-live-social-media-1201308070/

Sony Social Sites Skyrocket After Film Leaks

Days after five of its films leaked online, Sony has seen a huge spike in followers of its main Facebook page and in viewers of trailers to some of the leaked films, says social-media consultancy RelishMix. 

It doubtless is small consolation for Sony executives after the five films – including Oscar hopefuls Fury, AnnieStill Alice and Mr. Turner – ended up on file-sharing sites last week. But all the noise over the leaks also seems to have propelled considerable interest in Sony’s movies on its own official social-media outlets, saysMarc Karzen, RelishMix’s CEO.

Among the data points Karzen noted:

  • Sony’s official Facebook page jumped a whopping 1.6 million likes on Thanksgiving Day. Normally, Karzen said, Sony’s Page adds about 900 likes a day.
  • The top trailer for the Annie remake starring Jamie Foxx and Quvenzhane Wallisnearly doubled its daily views, going from 18,000 a day to 35,000. Views of theAnnie video trailers as a whole also have nearly doubled from 65,000 to 120,000 the past three days.
  • The top trailer for Furythe only of the five films that already has been released, tripled its views on one YouTube site, JoBloMovies. Karzen called that kind of jump, for a film that’s been in theaters since mid-October, particularly unusual.
  • The top Fury trailer on Sony’s YouTube channel also jumped, though not as much, going from 12,000 views a day to 20,000 (still a 67 percent jump)
  • Fury’s official Facebook page nearly doubled, from 1,200 likes a day to 2,200. Clearly, Karzen said, “people are taking a fresh look” at the David Ayer-directed WWII tank drama starring Brad Pitt and Shia LaBeouf.
Big Facebook follower spikes normally are the result of two or more big pages being merged, Karzen said. Not this time.
“But the views for (another upcoming Sony film) The Interview and Annie are high, and the cross posting is well timed as Sony’s Facebook Page is now at 15.6 million likes,” Karzen said. “I don’t think people are looking for downloads, but they are looking at Sony’s pictures on social.”
That said, he added, solicitations on YouTube for pirated versions of Fury also have skyrocketed in the past three days. It turns out there’s also a gray cloud for every silver lining.