Social media for Ted 2 also appeared healthy, according to RelishMix, with a movie Facebook page of 22M likes and Mark Wahlberg’s combined social power of 19.3M across FB, Twitter and Instagram. The Ted 2 YouTube trailer accumulated 22M views on the Universal Pictures’ YouTube channel with 510k subscribers which is good. However, the sequel’s big social video driver was Facebook. Total FB views are 64M for 26 videos posted compared to 4 videos posted on YouTube. Young crowds obviously knew Ted 2 was coming out.
One dent in Ted 2’s social media metrics was that JW was stepping on its fuzzy toes when it came to hashtags. Per RelishMix, #JurassicWorld which opened with 62k hashtags continued to rule on Twitter with 7k+ hashtags on Thursday which is twice the best hashtag for #Ted2, #WhatTedSaid or #LegalizeTed.
Warner Bros.’ MGM release of the military dog film Max is inching out expectations. $10M was the hopeful figure and the film is looking to post an estimated opening of $11.3M $12.5M-$13.1M. Yesterday, Max fetched $4.3M. CinemaScore was an A, which means word of mouth will be solid. We’re also hearing this morning that more adults turned up to the film than moppets.
You have to hand it to Warner Bros.: When it comes to un-branded animal pics, they know what they’re doing and how to resonate with a family crowd: Free Willy ($77.7M), March of the Penguins ($77.4M), Dolphin Tale ($72.3M). While Max won’t post those lofty numbers, look at how Warner Bros. turned the $6M film My Dog Skip into a cash cow with $34M. Max is a kid’s movie so the social media is a bit muted, however, RelishMix reports 8M total YouTube video views (earned and owned) on the Warner Bros. channel, which boasts 1.7M subscribers – ranking third behind Disney and Marvel.
Social on IO has been OK, not through the roof like JW. According to RelishMix,YouTube views for the film are at 79M, +5M last week. Repost vid rate has been average at 10 to 1. Among the stars, Mindy Kaling has the most Twitter followers at 4M and she’s working it. Though Poehler doesn’t tweet, she’s no slouch when it comes to PR, working O.T. at Cannes and with the live Fathom post Q&A from Sydney, Australia with co-director Pete Docter.
‘Jurassic World’s All-Time Record: Why The Town Didn’t See It Coming Until It Happened
The biggest opening weekend of all-time? Who would have thought?
On Thursday, in a straw poll of studio execs, Deadline received three different answers in regard to Jurassic World‘s domestic opening: The predictions were $115M, $125M and $135M. The thought that Jurassic World would make $172M+ and push Universal Studios past $1B at the 2015 B.O. would have been a ballsy projection — $145M tops according to one distrib analyst.
Tracking typically wears the dunce caps in these off-kilter prediction scenarios. However, distrib chiefs sincerely swear NRG, Screen Engine and Marketcast’s systems aren’t broken, and as one forecasting insider asserts: “We’re not paid to predict box office, rather identify pockets of strength, threats and opportunities in the marketplace for the studio. … It’s a five-week journey with daily phone calls.”
And as Uni execs watched hourlies rally for Jurassic World, word-of-mouth took off like a velociraptor barreling through the woods. According to social media monitor RelishMix, YouTube views for Jurassic World from its opening through Sunday were at 38M vs. Furious 7‘s 33M. The top Jurassic World spots were registering views on par with Furious 7 and the re-post rate for Jurassic vids on YouTube was 45 to 1 (the average is 9 to 1).
The dinosaursclearly had fans in a trance. On Saturday alone, the Jurassic trailer pulled 1.4M YouTube views. The official trailer for Jurassic Park on Universal’s YouTube channel counts a total of 66.6M views, beating Furious 7’s 61.6M. Twitter hashtag #JurassicWorld peaked at 63K on Sunday after building for seven days; 3X higher than Furious 7. Heading into the weekend, Rentrak’s social media index PreAct clocked the WOM for Jurassic World at 98%, which not only means that the conversation for the film was very high on social media, but that it was positive too.
Says RelishMix’s lead social strategist Marc Karzen: “Surprise polling 500 or even 5,000 people about a film that they may or may not want to see doesn’t correlate to box office well. It’s a qualitative response of how much they want to see a movie (sequel) or if the marketing is memorable. But what’s more powerful is how thousands and millions of people share trailers with their community, or not, on multiple social channels. That shows intent (to buy a ticket) and if the movie exceeds expectation, as Jurassic World did, the Internet and box office explodes”.
And once the word was out on Jurassic World, it was all about keeping up with the Joneses.
Observed one studio box office analyst: “When a movie over-delivers and reaches that zeitgeist fever pitch, people feel like they can’t miss out. This even goes back to Twilight (opening $69.6M) and the first Hunger Games ($152.5M) — movies that over-delivered on tracking. With everyone more connected, there is a pack mentality among moviegoers more so than ever before.”