Compton’s $60.2M Opening Is Tentpole Turf; ‘U.N.C.L.E.’

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Compton’s $60.2M Opening Is Tentpole Turf; ‘U.N.C.L.E.’

Heading into the weekend, RelishMix noticed that social activity was light on Sinister 2, but gaining slightly. The film’s social media universe stands at 43.2M comprised mostly of 41.2M YouTube Views. The movie’s FB page added a constant 3K fans daily up to 1.5M.

hitman agent 4720th Century Fox’s Hitman: Agent 47 has been shot in the kneecaps and is falling below its $10M estimated weekend with $8.3M in fourth. Critics hated this film at 8% Rotten which is even more than they despised Sinister 2 (11% Rotten) and the first Hitman (14%). So why make another oneThe first one worked globally grossing $100M, 60% of that coming from overseas. Social media yield on Agent 47 is a blip per Relish Mix. The combination of #HitmanAgent47, #Hitman and #Agent47 hashtags only total just north of 2K. Official Hitman FB page is up to 195k fans with crossover from the comic book FB which counts 3.25M fans. 43.2M YouTube video views are only going viral at a rate of 5 to 1, which again is low. Star Rupert Friend is talking about Hitman: Agent 47 to his 16K FB friends and 20K Twitter followers. However, co-star Zachary Quinto who touts 1.1M Twitter followers, 555K Instagram and close to 700K likes on FB is merely mentioning the film, giving more chatter and photos to the next Star Trek and Oliver Stone’s upcoming Snowden. 

FULL STORY: http://deadline.com/2015/08/straight-outta-compton-man-from-u-n-c-l-e-weekend-box-office-1201499183/

Fantastic Four’ Grosses $2.7M; ‘Ricki And The Flash’ Takes $200K; STX’s ‘The Gift’ Unwraps $585K In Late Nights; ‘Shaun The Sheep’ Est. $715K

In terms of social media, FF’s Facebook page is adding 14k fans a day and has up to 1.4M total. Video views are spread amongst an impressive 88 different trailers and spots with eight of the top 10 videos’ view counts climbing with the hottest trailer on international channels, says RelishMix. Total views are at 88M with earned, reposting ratio of 11 to 1, which RelishMix notes is good, given the mass array of materials on owned channels. Its Twitter hashtag — #FantasticFour — has been climbing consistently up to 14k Twitter hashtags just yesterday.

In terms of social media, YouTube views for the top few trailers for The Gift are strong but tapering off for earned and reposted spots with a ration of 5 to 1. RelishMix is reporting that total YouTube views are just over 12M with top spot at 9.2M and Jason Bateman’s 1.6M Twitter followers are missing out on his messaging for The Gift. Why? Because he’s not promoting on social media. But  Blumhouse is slugging away on social.

shaun the sheep

FULL STORY: http://deadline.com/2015/08/stxs-the-gift-unwraps-585k-in-late-nights-shaun-the-sheep-est-715k-1201494565/

The Return Of Tom Cruise In ‘Rogue Nation’; ‘Vacation’s Length

 

FULL STORY: http://deadline.com/2015/08/mission-impossible-rogue-nation-vacation-box-office-1201488017/