Heading into the weekend, RelishMix noticed that social activity was light on Sinister 2, but gaining slightly. The film’s social media universe stands at 43.2M comprised mostly of 41.2M YouTube Views. The movie’s FB page added a constant 3K fans daily up to 1.5M.
20th Century Fox’s Hitman: Agent 47 has been shot in the kneecaps and is falling below its $10M estimated weekend with $8.3M in fourth. Critics hated this film at 8% Rotten which is even more than they despised Sinister 2 (11% Rotten) and the first Hitman (14%). So why make another one? The first one worked globally grossing $100M, 60% of that coming from overseas. Social media yield on Agent 47 is a blip per Relish Mix. The combination of #HitmanAgent47, #Hitman and #Agent47 hashtags only total just north of 2K. Official Hitman FB page is up to 195k fans with crossover from the comic book FB which counts 3.25M fans. 43.2M YouTube video views are only going viral at a rate of 5 to 1, which again is low. Star Rupert Friend is talking about Hitman: Agent 47 to his 16K FB friends and 20K Twitter followers. However, co-star Zachary Quinto who touts 1.1M Twitter followers, 555K Instagram and close to 700K likes on FB is merely mentioning the film, giving more chatter and photos to the next Star Trek and Oliver Stone’s upcoming Snowden.