A Quiet Place - WSJ

Social Media Tracking and Tactics for Entertainment

A Quiet Place – WSJ

Social-media activity around the movie—including its trailers, TV spots, reviews, mashups and fan-created material—reached a combined 65.9 million views on YouTube, Instagram, Facebook and Twitter , according to RelishMIX, which analyzes social-media data for movies and TV. By comparison, “Get Out” opened last year with 40.3 million views across major social-media platforms before surging as the horror film went viral, according to RelishMIX.

Full Story: https://www.wsj.com/articles/a-quiet-place-a-nearly-silent-movie-makes-noise-ahead-of-its-opening-1522773246

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