Happy Death Day

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Happy Death Day

The cast and filmmakers participated in the opening night festivities of Universal Studios Halloween Horror Nights, where The Horrors of Blumhouse featured a Happy Death Day-themed maze with the killer from the film. Social media monitor RelishMix was over the moon about the stunt: “Universal tagged alongside 13 Reasons Why star, Dylan Minnette as he went through the maze. This is a great and unique tactic, to use a star who isn’t even in the film and target his fans, many of whom saw him in 13 Reasons, among other works.” In addition, RelishMix noticed heading into the weekend that positive word-of-mouth outweighed the negative: “Fans looking forward to Happy Death Day describe it as a combination of Groundhog Day and Scream. Movie-goers understand that this isn’t meant to be the scariest movie in the world, but the re-occurring day plot seems to have fans excited.”

http://deadline.com/2017/10/happy-death-day-blade-runner-2049-weekend-box-office-the-foreigner-jackie-chan-1202187771/

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