‘Hunger Games’ Devours $17M To Open Arctic Box Office Weekend

Social Media Tracking + Tactics for Entertainment

‘Hunger Games’ Devours $17M To Open Arctic Box Office Weekend

The eastern seaboard’s deep freeze couldn’t keep away those Hunger Gamesfanatics determined to pay $17M in tribute to The Hunger Games: Mockingjay Part 1, which began its pummeling of the box office competition Thursday night — though with less severity than its predecessors.

(CLICK TO ENLARGE)

RelishMIXmjay1

Without a doubt, Mockingjay fans are hungry and Lionsgate are feeding them, but what’s really working for this series is the huge volume of social feeds from earlier installments that continue to driving engagement. RelishMIX is tracking over 1,200 different social feeds for Hunger Games alone (average is 750 feeds)

In what appears to be a perfect storm, Hunger Games: Mockingjay Part 1 has become the most social movie franchise EVER with engagement of 602M across the SMU (YT views, FB likes+views, TW followers+tags combined).  That includes an exceptional EOR (earned, owned ratio) of ripped and reposted video at 26 to 1. Views for official videos are over 171M with an additional 33M FB video views. But when you look at all of the continuous views over 2 1/2 years from the 2 previous installments which keep giving, YouTube views have past 425M.
.
Of all franchises over the last 3 years, Fast 7 is throttling at No. 2 and The Avengers is at No. 3.
.
The official Hunger FB has grown 86% over a year to 21M  https://www.facebook.com/TheHungerGamesMovie  towering over the Official TW at 1.3M https://twitter.com/TheHungerGames. Jennifer Lawrence’s official FB has grown 270% in the year from 3M to 11.1M and Liam Hemsworth from 1.8M up 214% to 5.6M (actors take note). https://www.facebook.com/JenniferLawrence
.
Josh Hutcherson’s reach is at 7.6M FB and 2.7M TW https://www.facebook.com/JoshHutchersonFans https://twitter.com/jhutch1992
.
#Mockingjay hashtags have nearly doubled in the last 24 hours to 30k. Dust off your snow shoes 🙂
.

Comments are closed.