INTERNATIONAL BUSINESS TIMES: ‘The Fault In Our Stars’ Review: ‘It’s ‘Twilight’ on Chemo’

Social Media Tracking + Tactics for Entertainment

INTERNATIONAL BUSINESS TIMES: ‘The Fault In Our Stars’ Review: ‘It’s ‘Twilight’ on Chemo’

Playing head to head with Tom Cruise’s movie “Edge of Tomorrow,” “The Fault In Our Stars” opened on Wednesday, June 4, and the highly-anticipated movie has officially reached phenomenon status. Written by the highly-acclaimed author John Green, the book-turned-movie has millions of followers and its trailer alone has 20 million views with 1.5 million people talking about it.

“It’s not the most viewed trailer of the year, but it’s extremely impressive up against these,” said RelishMIX CEO Marc Karzen in an interview posted on Deadline. “The Fault with Our Stars is a teen-powered social supernova.”

REUTERS
Actress Shailene Woodley and actor Ansel Elgort arrive at the 2014 MTV Movie Awards in Los Angeles, California April 13, 2014.

http://au.ibtimes.com/articles/555029/20140606/fault-stars-summer-movie-review-premiere-edge.htm#.U6hf1MaXg9w

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