Justice League

Social Media Tracking and Tactics for Entertainment

Justice League

Full Story: http://deadline.com/2017/11/justice-league-opening-weekend-box-office-lower-thor-ragnarok-wonder-the-star-1202211094/

Entertainment social media analytics firm RelishMix is impressed by the 101M-plus social media universe built up for Wonder across Twitter, YouTube views, Instagram and Facebook.  Since the teaser dropped in May, there were 200M cross-platform video views. Overall, heading into the weekend, the social chatter was positive, spurred by fans of the book. “The movie is speaking to parents who have children with any number of physical and/or developmental challenges…There is a lot of heartfelt discussion of how the video materials have been speaking to families and it’s legitimately touching,” reports RelishMix.

“Those who have read it and school children who are currently reading it are all looking forward to seeing the film version. In fact, many school kids are excitedly sharing that their class is going to see Wonder as a field trip,” adds RelishMix.

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