Awards Report 2014

Social / Digital / Tracking / Tactics > Movies / TV / Streaming

The Emmys Go Social: Good But They’re NOT The MTV Video Music Awards

Sometimes, these contests just aren’t fair. The good old Emmys, the TV Academy and this year’s host network, NBC, all lined up the most fiercest lineup ever they imagined of social-media goodness for Monday night’s broadcast of TVs top awards. And as far as social-media impact goes, they did pretty well, according to Nielsen’s Twitter TV ratings, with the total unique audience up 6 percent from last year, when CBS hosted edition 65 on a September Sunday.

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Full Story: http://deadline.com/2014/08/emmy-awards-mtv-video-music-awards-twitter-tv-ratings-bryan-cranston-julia-louis-dreyfus-825176/