Behind The Tour /// Oakley

Social Media Tracking + Tactics for Entertainment

GLOBAL SCAVENGER HUNT: Strategy and social media consulting for OAKLEY EYEWEAR’s Behind-The-Tour experimental viral campaign during the 21-day Tour De France. Each day, a global bike shop location was announced by Oakley riders via Facebook and Twitter. The first fans to arrive at the location wins a new pair of Limited Edition Oakley glasses. Daily behind-the-scenes Flipcam video clips were sent from France and posted from Los Angeles across the Oakley social network as promotion. Oakley riders cross-promoted on Twitter and Facebook.