Fast and Furious 6

Social Media Tracking + Tactics for Entertainment

RelishMIX delivered social media tracking of all related official studio, superfan and user generated social assets across the Social Media Universe (SMU YouTube, Facebook and Twitter combined) leading up to opening weekend defining audience awareness, content effectiveness and comparative analysis.

Universal Pictures’ FAST & FURIOUS 6 went head-to-head with HANGOVER 3 (Warner Bros) for the hotly contested Memorial Day weekend.