TACTICS:  Jimmy Kimmel Live

Social Media Tracking + Tactics for Entertainment

Jimmy Kimmel LIVE Social Playbook

RelishMIX delivered an early incarnation of the RelishMIX Maximizer™ SaaS solution to Jimmy Kimmel Live to track YouTube engagement of official owned materials, user reposted clips and user generated content for contests.

JLK rewrote the playbook for all of late night by demonstrating how to find and feed an audience with social content in order to impact ratings.