TRACKING Ninja Turtles Social Report

Social Media Tracking + Tactics for Entertainment

Teenage Mutant Ninja Turtles 

EXCERPTS: TMNT ended up the three-day weekend with $65.5M, buoyed by the brand recognition from those 25- to 35-year-olds who grew up on them and powered by a very well-executed marketing campaign (which included a national cross-promotion with Pizza Hut). The Michael Bay production charged into the weekend box office on Thursday and just didn’t stop.

In terms of the social media universe, Guardians Of The Galaxy and Teenage Mutant Ninja Turtleswere neck-and-neck until Wednesday, whenTurtles surged into the lead. They clocked 77M combined YouTube views, and the Twitter hashtag battle also flipped and is growing with 6,000 more than Guardians, according to RelishMix which measures the Big Three (nope, not the TV networks) but YouTube, Twitter and Facebook. Most impressive is that the official trailer for TMNT has 34.8M views alone. Giving Vin Diesel’s 83M FB a run for it,TMNT star Megan Fox is a big social presence for the movie, promoting it to her 52M FB fans. She’s getting about 150,000 likes per post while a car selfie on Tuesday had over 2M likes and 15K shares. One behind-the-scenes photo she took in New York has more than 149,000 likes and 1,220 shares. The film shot in New York — over 70 days.