Social Media Tracking + Tactics for Entertainment

Reckless / CBS

RelishMIX was hired by show executives to deliver social media strategy, weekly reporting and insights to identify and drive engagement for CBS’s Summer drama.
RECKLESS is a sultry legal drama set in Charleston, S.C., where a gorgeous Yankee litigator and a charming southern attorney must hide their intense mutual attraction as a police sex scandal threatens to tear the city apart. Jamie Sawyer is enviously cool, confident and armed with south side of Chicago street-smarts as she takes on the good ol’ boys in the South.

Reckless Live Tweets All Season

Each Sunday night this summer, Sander/Moses Productions gathered its team from Reckless, which was set and shot last spring in South Carolina, for a live-tweeting session in a conference room on the CBS Radford lot in Studio City.

By mid-season in August, the conference room was stuffed with people noshing on chips and Chex mix and swilling soft drinks, alternately creepily quiet as everyone focused on their screens big and small or filled with applause or laughter at specific plot points and the show’s end.


Did those Sunday sessions make a difference for Reckless ratings? Of the 13 new summer shows, it was the only one to see its ratings rise each week from its debut, says showrunner Ian Sander. The only hiccup came when a rain-delayed major golf tournament pre-empted the show one weekend, much to the noisy frustration of some of the show’s followers.