Super Bowl Movie Impact 2018

Social Media Tracking + Tactics for Entertainment


In the wake of NBC charging an average of $5M per 30-second spot for this year’s Big Game, its sister movie studio Universal came up big on social with the trailer for Jurassic World: Fallen Kingdom. But the dinos weren’t alone. Disney/Marvel’s Avengers: Infinity War nearly tied Jurassic World, both generating a 30.9M SMU lift in the 24-hour period following the Super Bowl across Facebook, Twitter, Instagram and YouTube. Soon after the game, comScore’s PreAct social media data also showed the Jurassic World and Avengers sequels rallying online.  Infinity War kicks off summer on May 4 while Jurassic World will roar on June 22.