TRACKING: The Fault In Our Stars

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The Fault In Our Stars

The love story between kids afflicted with cancer also had a well-cut, upbeat trailer which hasn’t changed since it first bowed. And why change a good thing? If you look at the lead-up in social media all the way through last night, one can see the disparity among pics and for this type of demo, it hit the target right in the center of the social media universe.

RelishMIX delivered social media analysis on THE FAULT IN OUR STARS, THE EDGE OF TOMORROW AND MALEFICENT as a lead up to opening weekend on June 6, 2014. What appeared to be a viral fluke to many, proved to be clear win for FAULT at the box office which has continued to grow.

FULL STORY: http://www.deadline.com/2014/06/the-fault-in-our-stars-stellar-8-2m-in-late-nights-edge-of-tomorrow-1-8m/

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