TRACKING Avengers: Ultron

Social Media Tracking + Tactics for Entertainment

Avengers: Age Of Ultron

EXCERPTS: Measuring Ultron’s social media superpowers: RelishMix reports that Avengers social media universe is at 724M ranking as the third most social franchise sitting behind Fast and Furious and The Hunger Games. That breaks down as 492M YouTube Views, 176M Facebook fans and 31M Twitter Followers and subscribers. YouTube videos are being reposted at a rate of 28 to 1 (keep in mind the average is 9 to 1).

Hottest on Facebook is Robert Downey Jr with 24M FB fans as he’s posting native social Facebook videos on his FB page with 7M views in the last 3 weeks.

Chris Hemsworth with 3.8M FB is the second strongest social team player while Samuel L. Jackson has the largest Twitter reach with 4.8M followers. Downey Jr. has 4.36M.