TRACKING: Deadpool

Social Media Tracking + Tactics for Entertainment

EXERPT: Simply put, audiences are bewitched by Deadpool‘s  merciless send-up of the Marvel brand, topped by a fair share of nudity, foul-mouthed funny, and fourth-wall breaking. According to social media monitor RelishMix, there’s been a thirst for this character among fans: Outside of the film, there are social media pages dedicated to the comic-book, the Activision video game with a total reach of 587K. Fans are making parody videos dressed as the Reynolds character. Youtube channel Epic Rap Battles has a Deadpool vs. Boba Fett rivalry which has accumulated 18M views, clocking 159K per day.