TRACKING: Solo

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SOLO: A STAR WARS STORY / WALT DISNEY – REACH AND ACTIVITY:

Solo: A Star Wars Story has only a good Social Media Universe of 442.3M.  This latest standalone Star Wars film has an SMU that’s lighter then the series standards.  The movie’s reach is a combination of 162.1M Facebook Fans, 52.7M Facebook Video Views, 32.8M Twitter Followers, 129.7M YouTube Views and 65M Instagram Followers.  

Solo’s SMU of 442.3M easily exceeds a typical Action Fantasy film, which scored 194M in 2017, but, Solo’s EOR (viral rate of reposted videos) is 18:1, which is lighter than the genre’s 26:1.  Facebook likes are also behind with 4.6K on average daily compared to the standard 8.1K.  Finally, Solo’s daily average YouTube views are average /on-par at 33.1 with the usual 35.7K for an Action Fantasy film. Twitter hashtag and tags are running at 58K per day for #Solo, #HanSolo, #StarWars and @StarWars which is good, but also not stellar, and at 1.8M total tags over the last month.

FULL STORY: https://deadline.com/2018/05/solo-a-star-wars-weekend-box-office-1202397848/