TRACKING: Us

Social Media Tracking + Tactics for Entertainment

RelishMix notes that the size of Us social media universe at 122.8M exceeds the average of a horror pic, which typically pulls in 82M across YouTube views, Instagram, Facebook and Twitter. Oscar winner Lupita Nyong’o is the social star of the film, with over 11.7M followers. “The actress has been sharing Us materials since the trailer dropped late last December, and lately, Nyong’o has been doing a thorough appearance tour from Colbert to the All Def clip and much, much more.  Fans are liking her interviews, sense of style, and those crazy eyes she wore on Colbert this past Monday.” Peele at 2.4M followers on Twitter and Instagram has the second-best following among those attached to the movie.