RelishMix reports that YouTube views for The Last Jedi are at 24M-plus over past two days and that they’re outpacing 2015’s Star Wars: The Force Awakens over same period with 21.8M, Spider-Man Homecoming at 17.5M, and Jurassic World‘s 13.1M.
“What’s most impressive,” RelishMix added, “is that the Earned Owner Ratio of reposting (the viral rate) on YouTube for the trailer, just since Monday, is 49:1 with 6.3M views. And adding to that are review and reaction videos, which are another 58:1 with 2.6M views, bringing the total EOR to 107:1 for all earned reposts. By comparison, the EOR for Spider-Man Homecoming was 66:1, Captain America: Civil War was a total 50:1 and Jurassic World 37:1. Obviously, on social, studios can boost engagement and views to give a spot a kick-start, but when fans repost at this rate, which is fully organic in reaction, that answers the distributor’s questions of audience intent.”