Social Media Tracking + Tactics for Entertainment

D/O/T/S Tracking Key Questions:

    •   How well are we tracking on social, months before release?
    •   How do we compare by genre?
    •   How do we compare by release date?

D/O/T/S tells you:

    •  The size of your social media universe (SMU) by platform
    •  Which social platform is driving the most engagement (for media buys)
    •  That materials are most notable: owned and earned, by platform (for creative course-correction)
    •  How well activated your cast is – especially compared to other films
    • Conversation Analysis: What fans are saying (for targeting)

If you want to know how to improve your social and digital strategy: Movie SWOT Reports