D/O/T/S Tracking Key Questions:
• How well are we tracking on social, months before release?
• How do we compare by genre?
• How do we compare by release date?
D/O/T/S tells you:
• The size of your social media universe (SMU) by platform
• Which social platform is driving the most engagement (for media buys)
• That materials are most notable: owned and earned, by platform (for creative course-correction)
• How well activated your cast is – especially compared to other films
• Conversation Analysis: What fans are saying (for targeting)
If you want to know how to improve your social and digital strategy: Movie SWOT Reports