Studio D/O/T/S

Social / Digital / Tracking / Tactics > Movies / TV / Streaming

RelishMIX MOVIE D/O/T/S: Dynamic Online Tracking System

Tracking For The Next Generation


Key Questions:

  • How well are we tracking on social, months before release?

  • How do we compare by genre?

  • How do we compare by release date?

D/O/T/S tells you:

  • The size of your social media universe (SMU) by platform

  • Which social platform is driving the most engagement (for media buys)

  • That materials are most notable: owned and earned, by platform (for creative course-correction)

  • Which YouTube videos are being reposted the most: EOR data for TV spot decisions

  • How well activated your cast is – especially compared to other films

  • Convo Analysis: What fans are saying (for targeting)

If you want to know how-to-improve your social and digital strategy: Movie S/W/O/T Reports