Social Media Tracking and Tactics for the Entertainment Industry

Key Questions:

• How well are we tracking on social, months before release?

• How do we compare by genre?

• How do we compare by release date?

D/O/T/S tells you:

• The size of your social media universe (SMU) by platform

• Which social platform is driving the most engagement (for media buys)

• That materials are most notable: owned and earned, by platform (for creative course-correction)

• Which YouTube videos are being reposted the most: EOR data for TV spot decisions

• How well activated your cast is – especially compared to other films

• Conversation Analysis: What fans are saying (for targeting)

If you want to know how to improve your social and digital strategy: Movie SWOT Reports

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