RelishMix weighs Ragnarok‘s social media universe at 858M across YouTube, Facebook, Twitter and Instagram. For more analysis as to why Ragnarok worked this weekend, scroll down to our previous update. Ragnarok online videos went viral at a rate of 41:1 which is just above the average superhero movie’s viral rate of 39:1. Social activity for Ragnarok has been consistently healthy since the sneak peek that dropped last August. The Ragnarok cast has been fully activated on social. The combined social reach of Marvel – from its established Marvel pages and feeds and the newer Marvel Studios – is a combined 58.1M, and, in addition to this immense social footprint, Disney and Walt Disney Studios are both supporting Ragnarok. Their combined SMU is a colossal 109.1M, led by Disney’s FB page with 51M fans alone. So, when the Ragnarok trailer dropped, even without counting the film’s official pages/feeds, Marvel had over 167M followers within its reach immediately, a number any studio would envy.