TV Network D/O/T/S

Social / Digital / Tracking / Tactics > Movies / TV / Streaming

RelishMIX D/O/T/S: Dynamic Online Tracking System

Tracking For The Next Generation

Key Questions:

  • How well are we tracking on social, months before premiere, in-season and off-season?

  • How do we compare by genre?

  • How do we compare by night and time-slot?

  • How can we adjust our strategy to save shows on the bubble?

D/O/T/S tells you:

  • The size of your social media universe (SMU) by platform

  • Which social platform is driving the most engagement (for media buys)

  • That materials are most notable; owned and earned, by platform (for course-correction)

  • Which videos are being reposted the most

  • How well activated your cast is – especially compared to other shows

  • Convo Analysis: What fans are saying

If you want to know how-to-improve your social/digital strategy: Television S/W/O/T Reports