• How well are we tracking on social, months before premiere, in-season and off-season?
• How do we compare by genre?
• How do we compare by night and time-slot?
• How can we adjust our strategy to save shows on the bubble?
Our Dynamic Online Tracking System tells you:
• The size of your social media universe (SMU) by platform
• Which social platform is driving the most engagement (for media buys)
• That materials are most notable; owned and earned, by platform (for course-correction)
• How well activated your cast is, especially compared to other shows
• Conversation Analysis: What fans are actually saying
If you want to know how-to-improve your social/digital strategy: Television SWOT Reports