Social Media Tracking and Tactics for the Entertainment Industry

Key Questions:

    • How well are we tracking on social, months before premiere, in-season and off-season?
    • How do we compare by genre?
    • How do we compare by night and time-slot?
    • How can we adjust our strategy to save shows on the bubble?

Our Dynamic Online Tracking System tells you:

    • The size of your social media universe (SMU) by platform
    • Which social platform is driving the most engagement (for media buys)
    • That materials are most notable; owned and earned, by platform (for course-correction)
    • How well activated your cast is, especially compared to other shows
    • Conversation Analysis: What fans are actually saying

If you want to know how-to-improve your social/digital strategy: Television SWOT Reports

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