Social Media Tracking + Tactics for Entertainment

Marc Karzen /// CEO /// Social Strategist    

mkhs-portMarc has been a market innovator, from the digital production transformation in the 90’s, to the dotcom web video explosion, and now the social entertainment revolution in television, film and streaming.

Karzen has worked on award winning network marketing campaigns for ABC, CBS, FOX, Paramount Domestic, Columbia TV, Warner TV, Disney Channel, UPN, Studios USA, Spike, AMC, Vh1, HBO, MTV, Animal Planet, AMC and for many production companies.

Karzen’s work in production began at NBC on LATE NIGHT WITH DAVID LETTERMAN where he shot the award winning iconic bumpers for 10 years plus work on SATURDAY NIGHT LIVE for 12 seasons.  He’s also worked on shows for FOX, CBS, E!, Columbia TV, Tribune, The CW,  truTV, Telepictures, FOX Sports and FX. In promos, worked as ACD at Jacobs & Gerber and Grey Entertainment. Theatrical campaigns include work for Paramount, Columbia, Buena Vista, Warner Bros. and multiple creative trailer shops.

Running RelishMIX, Karzen has delivered social marketing strategies for Universal Pictures, Disney, Sony, Warner Bros. Theatrical, Fox Searchlight, Fox Broadcasting, Warner Music Group, CBS, Riot Games, YouTube New Year’s Event, CMT, BAFTA, Animal Planet, MSNBC, The CW, SpikeTV, Vh1, OWN and Discovery Channel.  Karzen also hand-built intranet clip approval systems for his network produced TV shows.

Karzen started and ran cutting-edge digital-tech companies including Q Studios (Digital Live Action), Karzen Communications (Motion Graphics), UFO Interactive, The Hatchery (Digital Previz for Commercials), Thunder Music (with Art Wright) and Saddletude (online network for Equestrian Sports, funded by Ash Capital).

Karzen’s work has been nominated for an Emmy, contributed to 12 Emmy Awards, 31 Emmy nominations and contributed to 5 Oscar nominated pictures.  Also, recognized by the Broadcast Designers Association, Cannes Lions Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television, Promax — and is a regular speaker at LA area universities, colleges and tech conferences.

Lynn Gutstadt /// Analyst / Strategist


Lynn is a media research executive with 20+ years’ experience turning multi-platform media data into insights that guide audience and revenue growth. She has expertise in a wide range of syndicated metrics, from Nielsen TV and online measures to return path data, multi-source fusion, and data from Facebook and Twitter.

Lynn’s client history includes The Outdoor Channel, cutting edge research vendor PhiPower Communications, Vice President of Research at the cable network Ovation, and served in principal research roles at CNN Networks, PRN, TechTV, CBS Interactive, and Facebook.  She has also been an advisor to numerous non-profits, including NetRoots Nation, and the Population Media Center.

.Marc Gordonson /// New Business  


Marc is an expert in digital marketing, culling experience from both agency and the vendor side, including maximizing effectiveness of social media, rich media strategies including technical capabilities and creative development, formulating marketing initiatives that directly and effectively achieve client goals. Previous clients include: Ford, GM, Lexus, Hyundai, Honda, 20th Century Fox, Disney, Lionsgate, Sony, Paramount, WB, NBCUniversal, ABC, ESPN, CBS, Sears/Kmart, Nestle, Scotts, Virgin Atlantic and Delta.


Burke Marksity /// VP, Strategy & Insights


Burke has worked in the film and TV business for over 15 years with media agencies and research firms.

Marksity moved to Los Angeles in 2001 from his hometown, Cincinnati, a graduate of Indiana University’s Kelley School of Business, Marksity first entered the industry as an assistant buyer for Horizon Media, Inc.  He then handled client management for movie studios as a trainer with TNS Media Intelligence on their Strategy competitive offering.  Marksity was the Manager of West Coast Client Services by the end of his tenure with TNS/MI.  In 2007, he transitioned to research with a position at Zenithmedia in Los Angeles, working on 20th Century Fox.

At Zenith, Marksity managed a proprietary movie database, worked on research projects for Theatrical, Home Ent and also new business, promoted to Supervisor by the end of his work with Zenith in 2014.  Marksity then worked for OMD Entertainment as Director, Research, managing numerous projects on Disney for the planning and digital teams ranging from competitive insights to demographic targeting and more.

In 2015, Marksity moved to RelishMIX as analyst, reporting for studio and network projects and in the spring of 2016, Marksity became Director of Research.  Over the course of 2016 and early 2017, Marksity assembled a database, which has informed both S/W/O/T and D/O/T/S client deliverables for movie studios and TV networks delivering tracking and tactical insights.  In September, 2017, Marksity was promoted to VP, Strategy & Insights.

Suzanne Rainey /// Business Development


Suzanne is a global media executive focused on content and distribution strategy with extensive experience on both sides of the negotiating table. Suzanne gained her expertise in licensing, sales, marketing, distribution, finance and business affairs at NBC, MGM, Polygram and Universal. Suzanne works with distribution companies, technology companies and content owners sharing the latest information, resources, deals and processes to optimize digital content distribution across all platforms.

.Here are a few of the companies from around the globe that Suzanne has worked with: OWNZONES, 24i, Media Audits International, Entertainment Industries Council, Sprint (now Entriq), Monaco Telecom, Cable & Wireless subsidiary Bulldog (U.K.), PlusTV (Finland), Arkwest, KoolConnect, beeTV, BeBanjo, Irdeto and Ascent Media. Suzanne holds an MBA from the University of Southern California and a B.S. from Brigham Young University.

Ovid Santoro /// Finance Advisor


Ovid was the founder and Global Head of the Principal Investment Group, which included venture capital activities at Deutsche Bank AG.  He was Chairman of Deutsche Bank AG’s private equity commitment committee, and oversaw the bank’s global ‘Private Equity Capital Markets’ business, which raised capital for private companies and private equity funds.  After he left Deutsche he remained an advisor for several years to the bank’s ‘Alternative Capital’ group and the ‘Corporate Investments’ division.

Ovid held similar positions at Credit Suisse First Boston, Lehman Brothers, and Drexel Burnham.  Prior to joining Deutsche Bank, Ovid was strategic consultant to various technology companies from Intel Capital to nascent startups.  Santoro is currently the Chairman of SurfCast, Inc. and CEO of Crushroom, Inc.

Bill Sarine /// Special Operations


Bill was Head of Production and Business Operations for Walt Disney Short Films that he helped launch. During his fifteen-year tenure at Disney, Bill also served as Sr. Manager, Production Services for Walt Disney Pictures and Television. In that role, he was responsible for managing physical film and television production at the Studio, as well as managing the back-lot production departments. He has worked on films such as National Treasure, Pearl Harbor, Bringing Down The House, and the Pirates of The Caribbean franchise..

His TV experience includes shows like My Wife and Kids, 8 Simple Rules, Threat Matrix, Felicity, Desperate Housewives and Alias. He’s won 5 Webby awards and is an active member of the Producers Guild and the Television Academy of Arts and Sciences. Bill began his work at Disney on business strategy development and change management as part of another division that he launched for the Global Operations and Technology Department.

John Shiple /// CTO  


John has launched multiple companies and products, including securing two Fortune 50 contracts for a startup within the first year of operation; Enabling to sign 50+ co-branded partnerships including AOL Time Warner, Compaq, NBCi, and Office Depot, Redesigning GeoCities, the 4th largest site on the Internet, increased ad inventory by more than 10,000 times, and enabled a purchase by Yahoo! for $3.57 billion in stock. John’s clients include Samsung, Hilton, GeoCities,, Mota Motors, MindMixer..



• Advisors (Movie, TV, Data, Software)

• Analytics Team

• Content Manager Mixer Team

• Programmers