RelishMix DOTS Meters and Comps stats samples for a few 20th Century Studios Movies
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In the DOTS Meter for each of these movies, you can see the intensity levels for:
Awareness next to comps
KPI Intensity next to comps
Cast Activation Intensity next to comps
Conversation tone next to comps
You can also see:
How many comps
How long the film was in RelishMix
I-pre (industry Prediction) and the actual OBO
RelishMix addresses these questions:
How well are you tracking in relation to premiere date?
How do you compare next to comps?
Where is there room-for-improvement?
How well will you open?
CLICK TO ENLARGE DOTS METERS and COMPS:
These are overview simple notes. We can show you full reports too.
Alien: Romulus / 20th /
REACH 5.6/10
ACTIVITY 4.6/10
Pre-release social media universe SMU stats on Alien: Romulus are running over genre norms by 12% for action sci-fi titles at 246.8M across TikTok, Facebook, X, YouTube and Instagram combined.
CAST 7.5/10
All cast members aboard this Alien and are fully activated including Isabela Merced at 5.7M fans, Archie Renaux at 576K and Cailee Spaeny at 393K. The total reach of the cast, while well activated, is only 5.8M.
CONVO: 4.7/10
Index (scale of 10, 1.0 being most negative, 5.0 is mixed and 10.0 most positive)
Overall Positive Analysis: MIXED
Convo on Alien: Romulus runs mixed — with some fans sharing excitement for another chapter in the famed franchise, feeling director Fede Alvarez is honoring the legacy of the original two Alien films. Comments include, “Fede Alvarez understood the assignment,” and, “I am actually intrigued by this and how it expands on the existing mystery of the Alien.” Others have highlighted the aesthetic and atmospheric elements of the trailer, sharing, “The use of what looks like quite a lot of practical effects is amazing,” and, “Dark and ominous, can't wait!”
Overall Negative Analysis:
Meanwhile, mixed chatter grows, from fans of the franchise who are questioning the direction of this latest installment. Some are upset that Ridley Scott is not completing his prequel trilogy that began with 2012’s Prometheus and 2017’s Alien: Covenant, saying, “I was REALLY hoping for a Scott sequel to tie up the Fassbender, Prometheus trilogy,” and, “I don’t really see the point. At least Prometheus and Alien Covenant had a story to tell. This looks like a remake of Alien or Aliens. You can’t do it better than those two movies so why bother?” — plus, “hard to live up the original and sequel with Sigourney, directors Ridley and Cameron,” and, “let's just leave it at Aliens which can't be beat as the top movie in the franchise, let this die a dignified death.” The decision to feature a younger cast ensemble has caused many eyebrows to raise, with comments like, “The YA slasher Alien film that no one wanted.”
Lastly, this film received a higher level of comments from viewers feeling the trailer gave too much away: “Why show us everyone's death!? I get it supposed to really hype up the movie, but when there's only like 6 characters and you show pretty much everyone of their death, that takes away from the suspense.”