Movie + TV / Analytics / Tracking / Tactics / Strategy

team

 
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Marc Karzen  /// Social Digital Strategist Producer

Marc Karzen runs RelishMix, Hollywood's leading digital/social media analytics boutique focused on strategies for movies, TV and streaming shows plus entertainment networks.

Karzen’s work in production began at NBC on LATE NIGHT WITH DAVID LETTERMAN where he shot the award winning iconic bumpers plus on-air photos and film-unit work on SATURDAY NIGHT LIVE. He’s also worked in production for shows on FOX, CBS, E!, Tribune, The CW, truTV, Telepictures, FOX Sports and FX — and on promos as associate creative director at Jacobs & Gerber and art director at Grey Entertainment. Theatrical campaigns include projects for Paramount, Columbia, Buena Vista, Warner Bros. and multiple creative trailer shops.

In TV network marketing, Karzen has worked on campaigns for ABC promos/print, CBS promos, FOX, Paramount Domestic, Columbia TV, Warner TV, ABC Fall Campaign, CBS Fall Campaign, Disney Channel, UPN launch, HA! launch, Studios USA, Spike, AMC, Vh1, HBO, MTV, Animal Planet and sizzles for many production companies.

While building RelishMIX, Karzen has delivered social marketing strategies and theatrical tracking for Universal, Disney, Sony, Warner Bros., Hulu, Lionsgate, Paramount, Searchlight, Focus, UA, Roadside, Annapurna — and for TV shows on Fox, CBS, ABC, NBC, Amazon, CMT, Animal Planet, MSNBC, The CW, SpikeTV, Vh1, OWN and Discovery.

Karzen’s work has been nominated for an Emmy, contributed to 12 Emmy Awards, 30+ Emmy nominations and worked on Oscar nominated pictures — also recognized by; the Broadcast Designers Association, Cannes Lions Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY Int’l Film & Television and Promax.


/// RelishMix Advisors ///

Rob H. Aft /// Strategic Advisor (added)

Rob is President of Compliance Consulting, a Los Angeles based media finance and distribution consultancy currently serving banks, law firms, producers, distributors, and directors worldwide. After receiving his MBA in 1989, he spent 13 years as an international sales agent before launching Compliance. He has taught film business courses at USC, UCLA Extension and Loyola Marymount University. 

His publications include chapters on distribution and “Getting Paid” for the fourth edition of The Movie Business Book; The Rules of Attraction, an IFTA guide to creating a production-friendly community; and the WIPO publication, From Script to Screen: The Importance of Copyright in the Distribution of Films. He is an approved WIPO Mediator and frequently lectures on copyright for the organization. Throughout his career, he has used data to develop and implement information-driven strategies, emphasizing the importance of reliable data and the knowledgeable analysis of that data. 


Ted Mundorff /// Strategic Advisor (added)

Most recently, Ted was President and COO of ArcLight Cinemas and Pacific Theatres--innovators in exhibition, providing customers with the highest quality theatrical experience.

Formerly, Ted served as President and CEO of Landmark Theatres, where over his 16-year tenure, he led the Circuit’s rebranding, growth and sale. Landmark opened new premier destinations throughout the U.S. including Los Angeles, New York City, Indianapolis, Denver, Washington DC and Miami. Ted also oversaw Truly Indie, a division of Landmark, which distributed select films into the theatrical marketplace.  

Prior to joining Landmark Theatres, Ted held various management positions in distribution and exhibition including over 20 years at Pacific Theatres where he was Vice President, Film Buyer and co-head of Operations.

Additionally, Ted was an Executive Producer on Steve Jobs: The Lost Interview, which was released nationally in 2012. He also wrote key chapters on four decades of exhibition in George Lucas’ book, Blockbusting: A Decade-by-Decade Survey of Timeless Movies Including the Untold Secrets of their Financial and Cultural Success. Ted was also a Producer’s rep for Cormac McCarthy’s, The Road which was nominated for a Golden Lion at the Venice Film Festival.

Ted currently serves as Board Member on Film Independent. He was formerly Board member on both NATO of CA and NV and the International Documentary Association. Ted was selected as one of the “Top 50 People in Independent Film” by The Hollywood Reporter.


Russell Schwartz /// Strategic Advisor (added)

Russell Schwartz is Associate Professor at Chapman University and the lead marketing professor in the Creative Producing program at the Dodge College of Film and New Media and author of The Marketing Edge for Filmmakers, Focal Press Books.

Russell has been President of Pandemic Marketing Corp since its inception in 2008. Pandemic Marketing provides strategic marketing, theatrical distribution, ancillary placement solutions and digital execution for the motion picture industry.

From 2013-2014, he was President of Worldwide Marketing at Relativity Media and was responsible for the entire slate including The FamilyDon Jon and Beyond the Lights. He also established the Relativity Marketing Council comprised of young execs from the Relativity divisions of sports, music, brand, television, distribution and marketing.

From 2001-2008, Schwartz was President of Theatrical Marketing at New Line Cinema where he oversaw all of the company’s marketing efforts which resulted in over 44 Academy Award nominations and billions of dollars at the domestic box office. Some of the films Schwartz managed and created marketing campaigns for included The Lord of the Rings TrilogyHairsprayWedding CrashersElf,RushHour 2 and 3The NotebookThe Texas Chainsaw MassacreAbout Schmidt and Little Children. Prior to that he was President of USA Films and released such films as TrafficNurse BettyTopsy TurveyBeing John Malkovich and Pitch Black.

From 1992-1999, Schwartz was President of Gramercy Pictures and oversaw the marketing of Four Weddings and a FuneralFargoThe Usual SuspectsElizabethThe Big LebowskiDazed and ConfusedDead Man Walking and many others.


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Marc Gordonson /// Strategic Advisor

Marc is an expert in digital marketing, culling experience from both agency and the vendor side, including maximizing effectiveness of social media, rich media strategies including technical capabilities and creative development, formulating marketing initiatives that directly and effectively achieve client goals. Previous clients include: Ford, GM, Lexus, Hyundai, Honda, 20th Century Fox, Disney, Lionsgate, Sony, Paramount, WB, NBCUniversal, ABC, ESPN, CBS, Sears/Kmart, Nestle, Scotts, Virgin Atlantic and Delta.


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Susan Kantor /// Strategic Advisor

Former Head of Marketing for Universal Television, Fox Broadcasting and Warner Bros. Studios Television Divisions as well as SVP, Creative Director at VH1. Susan is a Master strategist and innovator who received “Marketer of the Year” Award from Advertising Age and “Brand Builder of the Year” for her TMZ launch campaign and also created the early Ellen campaigns, helping build the show into a daytime juggernaut. Her work has crossed all television genres and platforms and is one of the industry’s most influential marketers.


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Eric Mark /// Strategic Advisor

Eric is a longtime media-and-entertainment strategist who advises studios, music companies, broadcast and cable networks, video-game publishers, digital-distribution entities, and related companies on new businesses, new products, and new services, industry and competitor analysis, mergers and acquisitions, high-level organization design, and strategic planning.  Eric led the Media & Entertainment Strategy practice at Deloitte Consulting for several years.

Eric is prominent thought leader in the evolving media-and-entertainment space, and has spoken at numerous industry fora and colloquia, including CES, NAB, and Digital Hollywood, as well as at universities, including Wharton, Harvard, Stanford, NYU, and Northwestern.  He has also contributed to several white papers and other publications.

Eric holds an MBA in Strategic Management and Marketing from The Wharton School and an MA in International Studies from The Lauder Institute, both of the University of Pennsylvania.  He also holds a BMath in Computer Science with a minor in Drama from the University of Waterloo.


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Kim Moses /// Strategic Advisor

Kim Moses has executive produced more than 700 hours of premium scripted content on traditional and non-traditional platforms and is a DGA Director. Creatively, fiscally and technically, Kim has managed well-over a half a billion dollars in pilot and series development and production all over the world -- delivering on time and on budget while hitting creative bullseyes (including GONE, RECKLESS and GHOST WHISPERER which are all currently airing/streaming.)

As an innovator in the Entertainment Industry, Kim has achieved a series of ‘firsts’: NBC International's first domestic-based straight-to-series drama with international partners; YouTube Premium's first feature film; American TV's first Turkish format remake; a Fortune 500 brand’s first international feature film, garnering 6 million views in 6 days; and created network TV's first interactive digital experience embedded in a scripted drama series.

Kim pioneered the Total Engagement Experience(c) -- the strategic and brand buildout on all platforms of series, feature films and products, creating new revenue streams, and increasing engagement loyalty. Before crossing over to scripted content, Kim worked in live sports production for networks (e.g. ESPN) and brands (e.g. NFL).

As the CoFounder of Optin Studios and SLAM Digital Media as well as Sander/Moses Productions, Kim was named to Newsweek’s Women and Leadership Advisory Committee, honored with a Women In Film Woman of the Year Award, was the recipient of the 36 th Annual Vision Award as well as the Elly Impact Award, and had the honor of giving the Commencement Speech for USC’s Annenberg School of Communication and Journalism Class of 2016. The following year it was Oprah! ;-)


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Bill Sarine /// Creative Advisor

Bill is an accomplished Director, Screenwriter and Creative Producer. Bill was previously Head of Production and Business Operations for The Walt Disney Studios as part of a division that he created and launched. During his tenure at Disney, Bill also served as Senior Manager of Production for Walt Disney Pictures and Television. As an executive at the studio, Bill was responsible for overseeing multiple physical-production studio locations as well as all production support departments. His work includes six feature films with budgets $200M and four network shows that went over 100 episodes.

During his entertainment career, Bill has worked with most major studios on creative development and marketing campaigns, including Pixar Animation Studios, ABC, Universal Studios, Sony Pictures, Relativity Media, SabanEntertainment, VH1, The Disney Channel and The Muppets Studio.  He’s won five Webby awards and is an active member of the Producers Guild and the Television Academy of Arts and Sciences. 


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Fred Seibert /// Strategic Advisor

Fred Seibert is one of the leading independent animation producers, and a serial media entrepreneur.

He was the first creative director of MTV, the last president of Hanna-Barbera Cartoons, and the founder of Frederator Studios and Next New Networks (acquired by YouTube). Fred's on the board of directors of Sawhorse Media, and was the first investor in Tumblr. He's received the Lifetime Achievement Medal from the American Institute of Graphic Arts and is in the Animation Magazine Hall of Fame. https://www.fredfilms.com


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Mitch Singer /// Streaming Advisor

Mitch Singer is an entertainment and technology veteran having served in senior management roles that cross business units and technology teams in the entertainment sector.  Singer has long worked on industry-wide strategies to address the ongoing digital transformation of entertainment — helping to identify digital business opportunities, exploring new products, formats, and services, and working to mitigate digital theft.  He focuses on emerging and disruptive technologies and evaluates and develops adaptive business models to stay ahead of the technological curve.

Singer has worked with a variety of media and entertainment companies to help develop their products and services, as well as their go to market strategies.  His clients include; Verance, Binaris, Thought Foundry, Theater Ears, Giraffic, eTribez, Kaleidescape and General Harmonics. Past clients have included; Intel, Deluxe, Streamnation, and others. 

He formally founded and served as President of DECE, the 75-member, cross-industry consortium behind UltraViolet, the effort to create open standards for digital entertainment distribution enabling consumers to acquire and play content across a wide range of services and devices.  

Singer’s work has been widely recognized in the media and he was featured in The Hollywood Reporter’s 2012 Digital Power 50, the 2012 and 2011 Home Media Magazine Annual Digital Drivers Issues, and Variety’s Dealmakers Impact Report 2011. In 2012 Singer was inducted into the Variety Home Entertainment Hall of Fame.

Formerly Chief Digital Strategy Officer at Sony Pictures, Singer originally joined the studio in 1990 as Counsel in the Litigation Group, responsible for traditional intellectual property issues such as copyright and trademark, new technology licensing and content protection.  Singer received both his JD and MBA from the University of San Diego.

Plus:

  • Platform Consortium Partners

  • Content Managers / Mixers

  • Data Scientists

  • Software Developers