RelishMix / DOTS Rules / DOTS Dynamic Online Tracking System:

DOTS Meters are designed to answer these key common questions:

How well is this movie tracking in general?
In relation to comps by sub-genre? Look at the DOTS Score. Above 5.0 is good.
Where is there room for improvement? Look at the 4 sectors: SMU, KPI, Cast and Convo.
How well will this open in relation to outside predictions? Looks the DOTS Projector +/- %

5 is the median for that genre.
Over 5 is above average. Under 5 is below average, for the genre. See charts below.

There are 4 sectors in the stack, indexed from 1-10, and compared by genre.
Each sector is indexed on a scale of 1-10, in relationship to the sub-genre (comp titles can include any set).
All 4 Sectors are averaged into the overall DOTS Meter score.
Box Office Projector is an Over/Under data % overlay onto box office predictions.

SMU: (Social Media Universe) Owned and earned materials across Facebook, Twitter, YouTube, Instagram and TikTok — for the studio, network, streamer, show and cast — all combined.
Activity of KPIs: Key Performance Indicators, by RelishMix’s (22) KPIs, indexed from 1-10.
Cast Activation Levels: from non-social, to social non-activated, to activated, score from 1-10.
Convo: Conversation Analysis — Positive, mixed and negative. 5 is mixed.

Superhero comped to Superhero. Comedy to Comedy. Horror to Horror, etc.
And by Sub-Genre: Action Adventure, Action Comedy, Action Fantasy.
Remember, a strong score is strong comped to that genre, not all projects.
NOTE: Drill-down insights, stats, comps, segment splits, cast measures, activation detail and convo analysis are in reports by title.

The DOTS Scores are used as a data overlay in the Box Office Projector based on studio predictions.
DOTS over 5, usually exceed. Over 8 always exceeds.
Under 5 usually underperform. Under 3 always underperform.
RelishMix Projector +/- % is used as a data overly on “industry” and studio predictions.