RelishMix / DOTS Rules / DOTS Dynamic Online Tracking System:
DOTS Meters are designed to answer these key common questions:
How well is this movie tracking in general?
In relation to comps by sub-genre? Look at the DOTS Score. Above 5.0 is good.
Where is there room for improvement? Look at the 4 sectors: SMU, KPI, Cast and Convo.
How well will this open in relation to outside predictions? Looks the DOTS Projector +/- %
RelishMix™ Rules / DOTS Dynamic Online Tracking System:
RelishMix Rules:
There are 4 sectors in the stack, indexed from 1-10, and compared by genre.
The sectors are SMU Awareness, KPIs, Cast and Convo.
Each sector is indexed on a scale of 1-10 in relationship to the sub-genre.
All 4 Sectors are averaged into the overall DOTS Meter score.
5 is the median for that genre.
Over 5 is above average. Under 5 is below average, for the genre.
Predictions:
RelishMix does not predict OBO
I-pre in the DOTS Meter = 'Industry Prediction’
RelishMix Projector Over/Under % is use as a data overlay onto I-pre box office predictions
The 4 Social/Digital Sectors:
SMU: (Social Media Universe) Owned and earned materials across Facebook, X/Twitter, YouTube, Instagram and TikTok — for the studio, network, streamer, show and cast — all combined. Indexed score is in relationship to comps by sub-genre. See the example chart above. 5.0 is average. Under 5.0 indicates moderate to light awareness with room-for-improvement.
Activity of KPIs: Key Performance Indicators, by social platform, by RelishMix’s (20-25) KPIs, each indexed from 1-10.
Cast Activation Levels: from non-social, to social non-activated, to activated, indexed from 1-10 for the entire cast.
Convo: Conversation Analysis — From positive, mixed and negative — 5.0 is mixed, indexed from 1-10.
