Dune 2 / WB
REACH AND ACTIVITY:
Prior to opening, SMU social media universe stats on Dune 2 are running at 575.5M which is 2.7X over action sci-fi comps and includes Dune 1 which was at 468.9M across Facebook, X, YouTube, Instagram and TikTok combined. Overall intensity across all sectors for SMU, KPIs, cast and convo are tracking exceptionally. ______________________________________________________________________________
CAST (BOLD = Activated):
Cast Activation Level:
An element in re-dating Dune 2 was clearly the social fire-power of the cast with Zendaya at 227.8M, Dave Bautista at 180.1M, Timothée Chalamet at 21.1M, Florence Pugh at 9.5M, Austin Butler at 5.2M and Josh Brolin at 3.3M — with full activation at 10 on a scale of 10 with all cast super social and fully activated with a total reach across all social platforms.
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CONVO: Combined Index Score: 9.3/10
Index (out of 10, 1 being most negative, 5 is mixed and 10 most positive)
Convo: POS:
Convo tone on Dune: Part 2 runs positive with chatter on all aspects of the film — everything from the camerawork to the soundtrack is drowning in praise, “I am so impressed by the scale of these movies. These are a masterclass in filmmaking; they don’t make them like this anymore.” The ensemble cast is energizing fans, saying “We get to see more of Zendaya!” and, “it is SO good to see Christopher Walken back in action again.” Fans are unanimous that director Denis Villeneuve can be trusted to deliver the goods as always, with fans remembering his work on Dune and Blade Runner 2049. Many comps this to original The Lord of the Rings trilogy. The score, by composer Hans Zimmer, is particularly getting fans riled up. “That music! Goosebumps galore! Zimmer does it again!” The film is being described as even more than a blockbuster, instead as a “complex geopolitical thriller,” and fans want more of it: “This better be a 3+ hour movie.”
