frankenstats

Concept Outline and Statement:

MARTECH Sector / Entertainemnt Analytics Outlook

• Data tracking analysis for entertainment titles will continue to become more complex as titles move across networks

• Movie windows will become not only a problem for distributors to measure, but will become an added marketing issue for movie goers

• TV and streaming viewing patterns will fragment even more as networks expand, converge, cancel shows and un-cancel shows

PROBLEMS:

• Studios and networks are consolidating while simultaneously expanding production output

• All movie and TV departments are consolidation while their new streaming platforms are re-branding

• Theatrical to home entertainment windows are no longer fixed at 90 days

CONSUMERS / USER ISSUES:

• Movie goers are trying to navigate movie release dates and streaming dates

• Cord-cutting struggle to navigate program drop dates and use social media to ask for suggestions — “I heard that it was a good show”.

SOLUTION:

• Bundle-up a consortium of independent entertainment data research companies to serve the entire entertainment eco-system

BUSINESS MODEL:

• Clients can select any combination of tools — or get the discounted bundled package

  • For deeper-dive reporting, users can take lessons/workshops on how to use the tools $$

  • Or for deeper-dive reporting, users can contact the partner platforms directly for managed reporting $

• Tracking products for television, movies and brand integration

• Future targeted vertical groups: music, sports, games, retail, ad brands

• ‘Certified’ Super Users can become brand ambassadors, get paid to run tutorials and book paid consulting

• FrankenStats (or RelishMix) can build an agency of ‘Certified Super User Analysts/Strategists’

Introducing "RelishMix Labs" – Your Gateway to Strategic Data Insights in the Entertainment Industry.

RelishMix Labs is a pioneering virtual company leading the charge in data analytics and predictive insights, specifically tailored for the entertainment industry. Utilizing state-of-the-art technology and advanced algorithms, RelishMix Labs aggregates a diverse array of data points from various sources, including social media platforms, historical entertainment data, box office performance metrics, and television ratings. By synthesizing this wealth of information, RelishMix Labs empowers marketing executives, filmmakers, students, and industry veterans with actionable intelligence to make informed decisions and drive success in their projects.

Key Features and Offerings:

• Comprehensive Data Aggregation: RelishMix Labs employs sophisticated algorithms to collect and consolidate data from a multitude of sources, ensuring a comprehensive view of the entertainment landscape. This encompasses social media trends, audience demographics, historical box office performance, television ratings, and more.

• Predictive Analytics: Through advanced predictive modeling techniques, RelishMix Labs forecasts future trends and consumer behavior patterns in the entertainment industry. By analyzing historical data alongside current market dynamics, our platform provides invaluable insights into upcoming film releases, television shows, and digital content.

• Tactical Intelligence Reports: RelishMix Labs delivers bespoke intelligence reports tailored to the specific needs of producers, networks, and studios. These reports offer actionable recommendations and strategic insights to optimize marketing campaigns, refine content strategies, and maximize audience engagement.

• Educational Resources: In addition to serving industry professionals, RelishMix Labs is committed to nurturing the next generation of talent in the entertainment sector. Our platform provides educational resources and training modules for students and aspiring filmmakers, empowering them with the knowledge and skills needed to thrive in a data-driven industry.

• Real-Time Monitoring: Stay ahead of the curve with RelishMix Labs' real-time monitoring capabilities. Our platform continuously tracks social media conversations, box office trends, and audience sentiment, enabling timely adjustments to marketing strategies and content development initiatives.

• Customizable Solutions: Recognizing that every project is unique, RelishMix Labs offers customizable solutions to meet the specific needs and objectives of our clients. Whether you're launching a new film franchise or optimizing a streaming platform's content library, our team of data scientists and industry experts will work closely with you to deliver tailored insights and recommendations.

At RelishMix Labs, we believe that data-driven decision-making is the key to success in the ever-evolving entertainment landscape. With our innovative platform and unparalleled expertise, we empower our clients to unlock new opportunities, captivate audiences, and drive sustainable growth in the dynamic world of entertainment. Join us on the journey to smarter, more informed decision-making with RelishMix Labs.