‘Avengers: Endgame’ Is No. 1 In Deadline’s 2019 Most Valuable Blockbuster Tournament; How Its Billion-Dollar Opening Rocked Exhibition And Generated A $900M Profit
When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participations and other costs collide with box office grosses and ancillary revenues from VOD to DVD and TV. To get close to that mysterious end of the equation, Deadline is repeating our Most Valuable Blockbuster tournament for 2019, using data culled by seasoned and trusted sources.
The tournament is not done yet. On Monday, we’ll look at last year’s biggest bombs and profit outliers, the latter those titles with small budgets that yielded big returns. Plus, we’ll officially crown this year’s champion.
More indicators of Endgame‘s future success: its insane social media wattage. Both Endgame trailers were two of the most-watched of all time, clocking massive 24-hour views of 289M on December 7, 2018 and 268M on March 14, 2019. The pic’s social media universe, per RelishMix, was second to Infinity War with 2.45 billion followers across Instagram (223.6M), Twitter (1.8B), Facebook fans, video views (198.3M+87.6M) and YouTube views. This blew away the social media counts of other big campaigns, such as Fate of the Furious (1.8B), Beauty and the Beast (1.3B) and Despicable Me 3 (1.2B).
