Blumhouse Body Swap Horror Comedy ‘Freaky’ On Its Way To $4M Weekend B.O. Opening
Universal/Blumhouse’s genre body swap comedy Freaky, starring Vince Vaughn, took in $1.45M yesterday, including Thursday night previews ~$200K, on what looks to be a $4M opening at 2,472 theaters.
In terms of the digital push for this $6M production, RelishMix says “Social reach for Freaky, playing Friday the 13th, has made its way up into normal pre COVID-19 ranges, with a 99.2M social media universe. This is boosted by Universal’s social channels totaling 41.4M, including Facebook (30M fans), Twitter (4.3M followers), YouTube main channel for Universal Pictures (3.9M subscribers), Instagram (3.2M followers) and Blumhouse’s social media channels (1.2M — which is very good for a production company).”
Video view activity on YouTube has clocked 47.5M for two owned trailers, plus 11 additional TV spots — and 10.8M views on Facebook for 20 videos, although the viral video reposting rate of 16:1 falls short of normal horror metrics of 27:1.
Heading into the weekend, buzz on social for Freaky was upbeat, per RelishMix, which reports there being “comparisons to body swapping comedy The Hot Chickstarring Rob Schneider and Rachel McAdams and many horror references to Happy Death Day, which was also directed by Freaky‘s Christopher Landon. Snarky yet positive, one person on social media says, ‘I was prepared to hate this trailer…now I definitely want to see this.'”
Freaky star Kathryn Newton is leading the charge on social media in pushing the pic to her 1.4M Instagram followers; Vaughn reportedly doesn’t have any public social media channels:
