Disney Pics ‘Barbarian’ & ‘Brahmastra Part One: Shiva’ Over-index During 2nd Lowest Weekend YTD

Some good word of mouth has prompted Disney/20th Century Studios/New Regency’s Barbarian to come in higher than anticipated at $10M; ditto for the their Star Studios’ Brahmastra Part One: Shiva which is at the high end of its estimates at $4.4M in the No. 2 spot. Disney will report their official numbers soon. The original range for Brahmastra was $2M-$4M. That pic’s opening is the fourth highest stateside for a Bollywood title.

Interesting to note that RelishMix shows more social media traction for Brahmastra Part One: Shiva than Barbarian. The analytics corp couldn’t get a social media reach pulse on the horror title starring It‘s Bill Skarsgard, but clocked Brahmastra at close to 800M across Facebook, Twitter, Instagram, YouTube and TikTok. That number is inclusive of Star Studios’ 13.7M and Sony Music in India which is pushing the film to close to 58M. “The cast is well activated at 245.2M while the content load and posting cadence are at high levels on social in the range of superhero films,” reports RelishMix. Stats “are exceptional because of strong boosting paid campaigns on YouTube.”