‘Downton Abbey: A New Era’ Opens To Focus Features Pandemic $16M Record

Downton Abbey: A New Era / Focus

Total social awareness on part 2 now at 133M, runs on par with the genre.  Downton Abbey, from pre-covid September 2019 was tracking on average for the genre but convo popped positive. This week NBC re-ran the movie in primetime Monday as a lead-in recap. CUT TO: Downton 2 with 1.3M total SMU fueled well with views on YouTube at 41.8M, TikTok 38.2M, Facebook 33.4M, Twitter 10.6M plus page likes on Instagram pages and more. The social reach for movie pages are at 4.1M coming off of the TV series and has grown 312K from the 2019 movie installment.

Cast Activation Level Jimmy Kimmel told Michelle Dockery (Lady Mary) on his show this week that he could not find her on social media — and she confessed that she lurks from her dog’s Instagram page but did not disclose her dog’s name. The social cast is a soft spot on the project with only 2.9M fans and moderated activation from the ‘too proper’. Cast that are socially activated include Tuppance Middleton with 402K, Joanne Froggatt at 643K and Hugh Bonneville at 399K.

Convo expectations are tracking positive with social call-outs that this will exceed movie #1 levels of cinematic joy with a storyline cliffhanger anticipation running off of the primetime rearing of Downton Abbey from NBC this week. Several cast promo plugs on TV told fans that, “we’ll see you at the cinema”. more.