How ‘Birds Of Prey’ Went Astray With $33M+ Opening

BIRDS OF PREY - “There are plenty of questions from comic book fans as to who are the new characters. Why doesn’t Black Mask always have the black mask on? And more. So, while the naysayers definitely have their concerns not only about plot, but also about the film’s woke level,” reports entertainment social media analytics corp RelishMix.

RelishMix reports that Birds of Prey has a moderate social media universe of 298.3M across Facebook, YouTube, Twitter and Instagram, which is half the 600M+ for the superhero genre, “and for further context, Margot Robbie is the only cast member with a substantial social presence (21.3M followers),” says the analytics corp. Again, another unfortunate downside to Birds of Prey: They didn’t cast up with a number of branded stars who could hit various touchpoints with female and mass moviegoers, particularly their young female base.

Continues RelishMix, “Looking closer at primary social media metrics, Birds Of Preyis challenged. Sure, the viral rate of 48:1 looks strong, particularly against seven total clips shared by Warner Bros. But, as we saw with Terminator: Dark Fate a couple months ago, many of these clips could be contributing to a larger social discussion, rather than genuine excitement to see the film. Also, the movie is behind, with 500 new Facebook Fans daily added to its official page, compared to the usual genre average closer to 4K. Finally, the film is earning about 70K view daily on YouTube across its top clips. But many of the earned clips are very low indeed compared to the four or five owned pacing in the hundreds of thousands.”

FULL STORY: https://deadline.com/2020/02/birds-of-prey-weekend-box-office-margot-robbie-1202853768/