How ‘Charlie’s Angels’ Fell From Grace At The Box Office With An $8M+ Opening
We’re going to break down for you what went wrong in another graph, but we don’t want to bury the success of Disney’s release of Fox’s James Mangold-directed Ford v Ferrari, which looks to be coming in at $31.5M, well ahead of the $20M+ many were seeing, with an awesome A+ CinemaScore and 4 1/2 stars and a 68% definite recommend on Screen Engine/Comscore’s PostTrak. After a franchise-laden summer which buried originals, now an original pic is sticking it to the IP.
Understand that the first two movies in the series were able to compete and hold their own in an action space where, yes, Mission: Impossible and Fast & Furious (the first two films came out in 2001 and 2003) also thrived. Mission and Fast sequels distinguish themselves on multiple 10-minute action sequences that we’ve never seen before on screen; it doesn’t matter who the villain is. This Charlie’s Angels doesn’t have that. And not even a super-duper hit song “Don’t Call Me Angel” for the movie from Ariana Grande, Miley Cyrus, and Lana Del Ray can trigger lines at the multiplex; the music video clocking over 116M views on YouTube, per entertainment social media monitor RelishMix.
The film arrived on tracking with a $12M-$13M start, and really never budged, but sank. That means marketing didn’t work. I heard that a $100M global P&A was first planned on Charlie’s Angels, with the studio now reducing that overall cost greatly to around $50M and pulling back on expensive ads. Another hurdle in activating the young girl demo is that much of the pic’s cast isn’t on social media. RelishMix says that Banks is the social media star with over 6.6M followers across Facebook, Twitter, and Instagram, with Scott counting 3.4M.
Says RelishMix, which also foresaw this disaster approaching on social media chatter, “Angels is the latest example in a ‘woke’ effort to reboot a franchise that many were not all that interested in to start with. In fact, many references to the 2000 version get a call-out as a reason this one doesn’t seem to compare – whether it’s the cast or the action teased from the film. And, as observed with other recent films, some action/adventure, unfortunately fans say they’re steering clear of this one because of its ‘girl power’ messaging.”
FULL STORY: https://deadline.com/2019/11/charlies-angels-bombs-at-box-office-reasons-why-1202787938/