‘Spider-Man: No Way Home’ Third-Best Christmas Ever With $31.7M US; Domestic At $467M+ & $1.05B (Sing 2, Matrix, King's Man)
For all the headlines about Omicron, in many ways the Christmas box office isn’t unlike others pre-pandemic, where one film is driving the majority of business. With the 3-day for all films estimated to ring up around $154M, Sony/Marvel’s Spider-Man: No Way Home is driving 53% of that figure. It has a 3-day of $81.5M, with only one other event film expected in the long run, that being Illumination/Universal’s Sing 2, which is notching a $41M 5-day start.
SPIDER-MAN NO WAY HOME/Sony - UPDATE: 12-19-12 - Activity on key performance indicators for Spider-Man are maintain exceptional levels with over 100k views per day on top trailers with an added 32.2M YouTube views since opening and added 412K fans on Instagram, 102k on Twitter and 84k on Facebook for the film. Zendaya has added 2M more fans on her Instagram as she’s popping back over to promote Euphoria on HBO, but still driving tons of engagement to her 1 post for the film of Tom Holland with 14M likes. Yes. And Tom Holland? He’s added 3M fans to his IG and 200K on Twitter.
SING 2 - RelishMix says that the voiceover cast of Sing 2 are driving 31% of its 100.1M social media reach across Facebook, Twitter, and Instagram, led by Reese Witherspoon at 33.6M, Nick Roll at 2.7M, Matthew McConaughey at 18.5M and a non-activated Halsey at 27.6M. Overall social media universe, including YouTube for the Illumination sequel, stands at 393.1M, 24% above norms for pre-Covid family animation, and higher than recent releases Encanto (272.6M), Addams Family 2 (236.6), Tom & Jerry (159.2M), Sprit Untamed (111.1M) and Croods: A New Age (238.5M). Illumination Studios feeds YouTube owned materials to 3M subscribers and cross-promoted to Universal channels.
THE MATRIX RESURRECTIONS - It’s not like fans weren’t aware of Matrix Resurrections. The fourthqel counted over 600.6M followers across Facebook, Twitter, Instagram, and YouTube, per RelishMix. HBO Max grew 4X over the last year, up to a near 6M social media universe, next to Warner Bros. Pictures SMU at 57.4M, with a studio YouTube channel now crossing 10M subscribers. “All of these stats run 2X over the norm for the genre as far as awareness and reach,” says RelishMix, which noticed excitement for the sequel heading into the weekend, with fans asking on social “‘What took so long?’ and questions swirling about Neo’s return and the original Morpheus.” We’ll see the Samba TV numbers tomorrow as to whether all that excitement translated into HBO Max viewers.
THE KING’S MAN - The King’s Man skewed 65% men, 54% between 18-34, and 40% over 35. Advance social media buzz was mixed for this prequel, according to RelishMix, and while a social media universe state of 155.2M was on par for the genre, “re-dates have distracted fans,” says the analytics corp. Further pouring water on any buzz for The King’s Man is that it doesn’t boast a cast with social media handles, the exception being “a well activated Djimon Hounsou with 1.1M fans” says RelishMix.