‘The Croods: A New Age’ Opens To $14M+ 5-Day Domestic, $35M+ WW During Pandemic Thanksgiving
Social media monitor RelishMix noticed the results of Uni’s big push for Croods 2 reporting, “Over the last year with the birth of Peacock and the convergence of the DreamWorks family of YouTube channels and the Universal Kids portfolio, the new and improved Peacock Kids on YouTube (8.1M subs) has become an ideal launchpad for family titles. Given the Covid-19 state of the biz, the Social Media Universe campaign intensity for Croods: A New Age sits on par (301.7M norm SMU), with genre norms for Family Animated with 283.5M reach and engagement across Facebook, Twitter, YouTube and Instagram. The greatest reach is driven by the Uni Facebook with 30.5M fans and biggest driver of activity is the well boosted Official Trailer on Peacock YouTube with 45.5M views. Total views on YouTube crossed over to 103.9M on 80+ clips, the EOR viral reposting rate is strong at 21:1 and an additional Facebook video videos are at 47.6M for 35 videos. On TikTok, Croods 2 has 458k followers and 31 nicely viewed videos, as all studios cautiously explore the platform.”
Notable materials on social included Croods 2 stars Leslie Mann, Kelly Marie Tran and Emma Stone participating in a Zoom on the Peacock Kids YouTube channel which targets 8.1M subscribers. The channel is a mash-up of Universal Kids, Dreamworks animation and digital TV channels over the last 7 years. Stone appeared on The Tonight Show revealing how Monica from Friends was her inspiration for voice-acting in Croods. Also Atlanta Hawks hoopster Trea Young stepped in for a Croods 2 spot ‘Get Your Sloth On” which aired on ESPN.
FULL STORY: https://deadline.com/2020/11/the-croods-a-new-age-box-office-opening-day-thanksgiving-1234622326/