‘The Lost City’ Seeing Record Pandemic Opening For Female Driven Comedy With $30M

Ahead of opening, social media monitor RelishMix spotted positive conversation for Lost City, with those online “making unending comparisons to Romancing the Stone and The Jewel Of The Nile — with enthusiasm for the playful onscreen chemistry of Sandra Bullock and Channing Tatum, and boiling screams of joy for Brad Pitt.” Total reach across Facebook, Twitter, YouTube, Instagram, and TikTok combined is 125.3M social media followers, “exceeding genre norms for action-adventure-comedy,” says RelishMix, with Tatum posts spiking with a super Instagram post at 3.1M views, plus a solid stack of YouTube materials driving 56.6M views.

Tatum is the social media champ here for the pic, engaging 45.6M fans, and driving cast activation on the film at 96%, while also repping 36% of the pic’s entire SMU reach. Other cast members Bullock, Daniel Radcliffe, and Brad Pitt are hot topics in social chatter, but are socially off-the-grid…. more…

FULL STORY: https://deadline.com/2022/03/box-office-the-lost-city-sandra-bullock-channing-tatum-2-1234986860/