‘Uncharted’ Soars To $51M 4-Day, ‘Dog’ Barks $18M+ At Presidents Day Weekend Box Office
Social media firm RelishMix spotted online promo power from Holland with 68.4M across his social media handles, and that doesn’t even include Facebook. Wahlberg engaged his 45.9M fans as well as Antonio Banderas who counts 9.1M fans. Holland’s Instagram views for Uncharted posts ranged from 6M all the way up to 15M, this being his highest:
RelishMix notes that online frenzy 24 hours after the Big Game reached 522.3M for Uncharted across Facebook, YouTube, Instagram and Twitter, far exceeding the awareness for an action-adventure movie social reach by 4X. Cross-promotions from the Sony PlayStation social channels were at 104.5M before weekend opening, while the film’s social channels at 407K built strong momentum from 42 Facebook videos at 40.9M and 24 YouTube videos at 104.6M . The campaign also reaped 12.5M off of its two Super Bowl spots.
RelishMix reports that Dog‘s social digital awareness hit 81.9M across Facebook, Twitter, YouTube and Instagram before opening. Tatum reps 91% of the cast awareness with 45.6M fans and 55% of the entire film. The digital efforts honed in on moviegoers, fans of Tatum and dog movies, along with military and faith audiences while broadening out to high impact takeovers across social including TikTok TopView Video and a Snapchat Lens.
