Movie + TV Analytics > Tracking / Tactics / Strategy
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RelishMix news on: Deadline, Bloomberg

‘War With Grandpa’, ‘Hocus Pocus’ & ‘Coco’ Leaving Footprint With Families At Weekend Box Office

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Entertainment social media monitor RelishMix gives a shoutout to the 30-second spot audience exit interviews which are part of the War With Grandpa‘s campaign, another positive nudge to encourage moviegoers to head back.

Also per RelishMIx: YouTube total views for War With Grandpa are just over 9M, boosted by a set of 18 videos on Facebook. Of the pic’s movie stars who are pushing actively on social are Jane Seymour (280K) with selfies from the shoot, Oakes Fegley (108K followers), and Rob Riggle (1.6M).

Says RelishMix, “Not a producer in town could have ever pitched this — but the potential for Grandpa in drive-ins is an obvious solid-fit as a family-fun outing, which is also mentioned in social conversation.”

FULL STORY: https://deadline.com/2020/10/war-with-grandpa-hocus-pocus-coco-leaving-footprint-with-families-at-weekend-box-office-1234595173/

Peter tries coming to grips with the idea that his Grandpa is moving in and sending him up to the dreaded attic. Oakes Fegley, Rob Riggle, Uma Thurman, Laura...
 
Marc Karzen