Will Harry Styles Fans Deliver A Fall Hit For ‘Don’t Worry Darling’?
After a near month of mudslinging behind the scenes drama for Don’t Worry Darling which hovered around its Venice Film Festival world premiere, the sophomore feature directorial from Olivia Wilde finally opens in 4,000 theaters.
Styles, who is in the midst of a national tour, hasn’t posted about the movie yet to 110.8M social media fans across Instagram, Twitter, TikTok and Facebook per RelishMix. Should Styles post about the film, why, the internet may just shut down. Note the multihyphenate’s promotional power: A Carpool Karoke he did with James Corden on YouTube five years ago racked up 75M views, while a Spill Your Guts segment on The Late Late Show two years ago stands at a whopping 70M views.
RelishMix measures Don’t Worry Darling‘s social media universe at 177.6M, far exceeding genre norms for dram thrillers. There’s also an additional reach of 132.3M from the cast. “YouTube runs strong with reposting engagement at 58.4M views and exceptional user generated reposting ratio across YouTube at 82:1 with two trailers plus review spots, analysis and gossip about the behind-the-scenes creation of the film and the Venice Film Festival,” says RelishMix.
In regards to the social media chatter that RelishMix is noticing for the Wilde film: “Take sides as convo splits run mixed-leaning-positive. In terms of the target of Styles fans, they’re tracking his every move as he’s on a World Tour heading to Madison Square Garden and then Austin — but with with an Instagram of 47M and total fans at 110M total, Styles has posted little so far for the movie, as all involved wait patiently. Styles has activated well in person at Venice and on YouTube interviews. On social, Styles fan’s can’t wait and are buying tickets early while early exit posts from fan screening are positive.”
RelishMix adds, “In threads responding to the trailer, there are endless references to the Stepford Wives which was produced in 1975 decades before Styles fans were born — and the recent Nicole Kidman remake from 2004, both available to stream, so keep an eye download rates on those. Fans are debating the road this decisive storyline will takes, about women being put in her place and if and how modern day men will respond and where the story will land. And the question also bubbling is in regards if Pugh was betrayed — as fans are also taking sides on channels for the Oscar nominated actress, Styles, and Wilde – all of which is stirring strong levels of conversation, awareness, and social intensity for the project.”
FULL https://deadline.com/2022/09/harry-styles-dont-worry-darling-weekend-box-office-1235122999/
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