‘Wonder Woman 1984’: Exhibition Awaiting Another Release Date Change; Shortened Theatrical Window Not In The Cards
Not to send everyone screaming for the exits, but it wouldn’t be out of the question if Warner Bros. moves Wonder Woman 1984 off its Christmas Day global theatrical release.
Interest costs began racking up on the movie during its shoot which commenced in June 2018, and if figured until the end of this year, those figures stand between $8M-$9M per finance sources. Add in $6.4M in TV spot ads that already aired (there haven’t been any since Aug. 25 per the agency), and two online trailer drops (which are never organic eyeball views, all studios pay for the view boost) which is expected to be in the seven-figure spend range. On YouTube, I hear that paid views often go for $250K per a 10 million view yield. RelishMix tells us that studios often shoot for a 1m views an hour during daylight streaming times on YouTube. Just on the Warner Bros. U.S. YouTube channels along, both WW1984 trailers have racked up 56M views.