RelishMix DOTS Report / Nosferatu / FOC / 12-25–24
RelishMix Checklist: https://www.relishmix.com/checklist
Tour including the DOTS Map: https://www.relishmix.com/tour15a
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NOSFERATU
The key questions that RelishMix addresses:
How well was NOSFERATU tracking next to comps?
DOTS campaign intensity indexed at 5.5/10 (5.0 is normal)
SMU 5% over 172M norms and $47.5M comps
Tracking ran over 9 weeks
RelishMix comped 11 films in this report
Where was there room for improvement?
SMU was good, only slightly above normal
KPIs were good
Cast was good
Convo was mixed-pos
How well would this film open in relation to industry predictions?
RelishMix Projector was -11% under SMU overlay
Industry prediction was $24M -11% = $22.2M and 3-day actual was $21.1M
Nosferatu / FOCUS (Opens 12/25/24)
REACH AND ACTIVITY: 4.5/10
Pre-release social media universe SMU stats on Nosferatu are running -11% below horror genre norms across TikTok, Facebook, X, YouTube and Instagram combined.
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CAST (BOLD = Activated):
Cast Activation Level: 5.2/10
Lily-Rose Depp has 8.3M activated fans plus Nicholas Hoult at 4.6M and Aaron Taylor-Joy at 1.3M.
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CONVO: 6.5/10
Index (scale of 10, 1.0 being most negative, 5.0 is mixed and 10.0 most positive)
Overall Positive Analysis:
Convo on Nosferatu is running mix-leaning-positive — with high expectations of the gripping classic as the Nosferatu world reaches new audiences with this modern version and horror fanatics are thrilled to see that the wait may have been worth it, “Max Schreck’s performance as the original Nosferatu was legendary for its time. Bill Skarsgård is the perfect fit for this role. The return of Nosferatu is going to be a glorious one, can’t wait.” The remake also sparks a much-needed solution to the issue of disinterest in film for many viewers. Nosferatu has evoked that need of great film, “Cinema is more alive than ever.”
Overall Negative Analysis:
Mixed chatter on Nosferatu has skeptics showing a strong distaste for the “copy.” A shared disappointment for remakes, especially towards classics, pops up in the comments quite often, “This is just another modern-day computer-generated copy that will never even touch the hem of the skirt of the original.” Fans are tired of Hollywood’s replicas and reminisce over the original: “Max Schreck was and will be the only Nosferatu. Nobody can surpass Greta Schröder as Helen Hutter.”
