SMU Social Media Universe / Strategy / Creative / Tactics
RelishMix has developed a creative data-driven method that measures the SMU (Social Media Universe) for a brand, person, event, TV show and for movies. The SMU is defined by the combined connected pages, select views, key metics and partner pages, which are part of the SMU.
As an example, in the film industry, the bigger the SMU, the bigger the opening weekend box office. Films with light SMUs perform lightly. The R2 data correlation is 87%.
For any subset of artists, creators, brands, networks or partner companies — SMU strength converts to brand power for marketing, sales and promotions.
Most importantly, RelishMix has developed a proved set of tactical creative strategies for building ‘social networks’ that power the SMU and are proven by some clients listed below. Contact Marc Karzen
ToolBox Strategies + Tactics: Measure / Weigh / Clock / Drill / Mix / Look / Compare / Mix Again / Calculate / Tune
Social Network/Client Projects
Movies
21 Bridges (Chadwick Boseman drama)
Blade Runner 2049 / WB
Fast & Furious franchise, Fast Saga / UNI
Hobb & Shaw / UNI
Judy / Roadside
Jumanji / Sony
My Spy / STX
Peanut Butter Falcom / Roadside
Sonic The Hedgehog / PAR
Spiral/Saw franchise / Lionsgate
Pitch Perfect 3 / UNI
Sisters / UNI
The Batman / WB
The Courier / Roadside (Cumberbatch movie)
more, more, more…
TV Series
Deadliest Warrior on TNT
Lethal Weapon on Fox
Lockup on MSNBC
Mental Samurai on Fox
One Day At A Time for Sony & Netflix
Pit Bulls & Parolees on Animal Planet
Reckless on CBS
Resident Evil on Netflix
Stringers: LA / TruTV
S.W.O.T. on CBS
The Bachelor
The Wilds on Prime
Wahlburgers on A&E
X Factor on Fox
more, more, more…
Sport
L39ion of Los Angeles Pro Cycling
NOW MS Cycling
USA Cycling
Digital Networks
Fullscreen
Jukin Media
Machinima
Maker Studios
NYC Dance Project
PlutoTV
Universal Kids/Sprout
Photographers
Ellen Friedlander
Joan Hazeltine
Kit Karzen
Late Night Bumpers
Elizabeth Waterman
more, more
Art
Art Now LA
LACP Los Angeles Center of Photography
Production Companies / Social Network Strategies
44 Blue
Amblin Entertainment
AFI
UA / MGM
more
Developed TV Shows + Movies
Family Animated Feature
House of Consignment
Music Bio Pic
Nightwatch
Online Nation
Sports Bio Pic
Stringers: LA
Wahlburgers
Zoom
more, more. more…